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Why did Barbara Corcoran invest in The Hype Company? 'Shark Tank' fans dub $125K deal 'too expensive'

Barbara Corcoran surprises 'Shark Tank' viewers by investing $125,000 in HYPD Footwear
UPDATED APR 20, 2024
Barbara Corcoran surprises 'Shark Tank' Season 15 viewers by investing $125,000 in HYPD Footwear (ABC/ChristopherWillard)
Barbara Corcoran surprises 'Shark Tank' Season 15 viewers by investing $125,000 in HYPD Footwear (ABC/ChristopherWillard)

LOS ANGELES, CALIFORNIA: When it comes to footwear fashion, many people prioritize the latest trends over ethics. That's precisely where The HYPE Company, or HYPD, operates, focusing on conscious style alongside fashion. In the most recent episode of 'Shark Tank' Season 15, one Shark certainly took note, leaving viewers startled.

In episode 21 of ABC's 'Shark Tank' season 15, the creators showcased customizable footwear to the sharks, emphasizing how fashion statements can be made without harming the environment. The firm focuses on fully customizable and made-to-order presentations.

Barbara Corcoran invests in The Hype Company shocking 'Shark Tank' Season 15 viewers (ABC/ChristopherWillard)
Barbara Corcoran invests in The Hype Company shocking 'Shark Tank' Season 15 viewers (@ABC/@ChristopherWillard)

They utilize ecologically sustainable materials and achieve a remarkable 98% zero-waste production process. The company also integrates vegan, recyclable, and natural materials into its products.

As the founders entered the Tank seeking $125K for 5%, viewers were left astounded, especially considering that the only offer came from none other than Barbara Corcoran, renowned for her discerning investment approach.

Reacting to the product and its pricing, a Reddit user wrote, "$60 for slides is too rich for my blood. I love slides but not that much." Fans who weren't optimistic about the company securing a deal also commented, "I'll be surprised if this takes off."

One user also complained, "I’m not sure how protectable this is. It seemed like it was a slide with Velcro on both sides so it could be removed/replaced." Another user asked, "How did this get a deal wtf."

One user joked, "Barbara saw yalls comments about going out for weird reasons and decided to prove you wrong. 😂." On X, fans wrote, "Barbara slid right into that deal." Another quipped, "I'm surprised Barbara made a deal." 



 



 

While some complained of the pricing, "Too expensive."



 

'Shark Tank's The Hype Company comes with a patented adjustable fit system

The slides are fully customizable, featuring a design with edge-to-edge pointed straps that can display any image, brand, artwork, or pattern desired by the user. HYPD's design studio is accessible online, enabling consumers to submit their photographs or create new graphics for the Slydr slides' straps.

In addition to its limitless visual possibilities, the Slydr boasts revolutionary functionality. It features an adjustable fit system with Velcro wings that can be tightened or loosened, offering a custom fit for any foot shape or size.

The soles are made of ultra-cushioned foam for comfort, with high-traction rubber outsoles for traction. The objective is to allow clients to have distinctive shoe designs that reflect their personalities while still providing them with comfortable, functional footwear.

As previously said, the brand values environmental responsibility and incorporates it into the shoe's design. They also provide a premium model with additional customization.

Marc Herzberger and Cheng Kue are the founders of HYPD (Christopher Willard/ABC)
Marc Herzberger and Cheng Kue are the founders of HYPD (Christopher Willard/ABC)

'Shark Tank's The Hype Company comes for $60

Overtime and Dyme Lyfe sliders are priced at $50 each, while NCAA sliders cost $60 each. Additionally, you have the option to design your own unique, customizable sliders.

To begin, select the color of your midsole and indicate your shoe size. Next, you'll proceed to design your unique strap. You can either submit your design or choose from a wide selection of pre-designed straps.

Then you may pay $50 and have the bespoke slides sent to your home. However, free delivery is only available for orders above $55 in the continental United States. These slides are only available for purchase on the brand's official website.

Marc Herzberger and Cheng Kue pitch HYPD to Sharks on 'Shark Tank' Season 25 Episode 21 (Christopher Willard/ABC)
Marc Herzberger and Cheng Kue pitch HYPD to Sharks on 'Shark Tank' Season 25 Episode 21 (Christopher Willard/ABC)

'Shark Tank's The Hype Company is made with sustainability in mind

With a more mindful and ecological approach, the creators are proud to employ production procedures that result in about 98% waste-free operations, which are environmentally friendly. Additionally, all HYPD shoes feature midsoles constructed from plant-based EVA materials.

Another distinguishing aspect of these slides is their ability to have many replaceable straps on top of a single base, allowing customers to express themselves while still enjoying unparalleled comfort. Every stride you take while wearing The HYPE Company's handmade slides promotes sustainability and unique fashion statements.

HYPD is a footwear company that designs fashionable and sustainable slides (Christopher Willard/ABC)
HYPD is a footwear company that designs fashionable and sustainable slides (Christopher Willard/ABC)

'Shark Tank' Season 15 airs on Fridays on ABC at 8 pm ET.

For those who missed the episode, it will be available on demand the following day and on Hulu. Additionally, viewers can explore past seasons and episodes on Amazon Prime Video and iTunes.

RELATED TOPICS SHARK TANK (2009)
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