Where to buy Justin Bieber H&M clothes? Singer accuses brand of selling merch without his approval
Justin Bieber recently took to social media to blast H&M for selling his merchandise, claiming they did so without his approval. “I DIDN’T APPROVE ANY OF THE MERCH COLLECTION THAT THEY PUT UP AT H&M,” wrote Bieber, 28, in his Instagram story. “All without my permission and approval SM I WOULDN’T BUY IT IF I WERE YOU.” He wrote in a second post, "I DIDN’T APPROVE IT. DON’T BUY IT.” He called the merchandise "trash."
On a social media post from the Instagram fan account @jbiebertraacker, the singer commented and alerted fans not to buy the merch, pictures of some of which were shared by the page. “When everyone finds out I didn’t approve any of this merch smh,” he wrote.
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The apparel can be found on the brand's website. It features the singer's face and includes sweatshirts, t-shirts, phone cases, and more products. Bustle reported that in 2016 too, H&M sold clothing using Bieber’s face. The brand sold apparel to promote the star's Purpose Tour and also for the Justin Bieber Stadium Tour a year later. H&M told People "as with all other licensed products and partnerships, H&M followed proper approval procedures."
Bieber has his own merch for sale on his official website. The products include hoodies, sweatpants, and t-shirts that feature his image. They also have references to lyrics from his latest album 'Justice'.
Bieber also has a clothing line that was launched in 2019, called 'Drew'. The website says that "drew house is a community, a place where you can be yourself and loved, encouraged, safe and valued." 'The Love Yourself' singer has been spotted on multiple occasions wearing his own pieces.