The Cheese Chopper on 'Shark Tank': What is the cost, who are the founders and can it slice all types of cheese?

Thanks to The Cheese Chopper you don't have to settle for the low-quality commercially processed, pre-sliced or grated cheese, coated with harmful chemicals and anti-clumping agents
UPDATED APR 10, 2021
Tate Koenig, founder of The Cheese Chopper, makes his pitch on 'Shark Tank' (ABC)
Tate Koenig, founder of The Cheese Chopper, makes his pitch on 'Shark Tank' (ABC)

From dips to pizza, cheese makes every food item delicious and elevates it to the next level by lending an amazing flavor and texture to the dish. Unfortunately for cheese lovers, this delicious dairy product doesn't come cheap. So many people prefer buying a whole block of their favorite variant of cheese to save money rather than buying the pre-cut or cubed cheese which is highly processed.

But one of the biggest downsides of buying these blocks is cutting or grating them for use. Anybody who has tried cutting a hard cheese fresh out of the freezer or grating soft cheese can tell you how tedious and dangerous it can get. As you can easily hurt yourself with a knife or grater. Tate Koenig aka Mr Cheese too was frustrated with the same issue, until he finally came up with a perfect solution- The Cheese Chopper which he touts as the 'world's best cheese device'. Read on to know more about this nifty kitchen product.

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The Cheese Chopper is a guillotine-style device that can slice and store cheese efficiently (The Cheese Chopper website)

What is The Cheese Chopper?

The Cheese Chopper can be best described as an all-in-one device that can slice, shred, and store cheese with ease. Now you no longer need to resort to Tupperware containers or saran wraps to store your cheese or prolong the shelf life of cheese. The Cheese Chopper is an air-tight container that can store cheese for a long period of time, and it can easily be disassembled and is also dishwasher friendly.

You don't have to settle for the low-quality commercially processed, pre-sliced or grated cheese, coated with harmful chemicals and anti-clumping agents. The Cheese Chopper allows you to save money without sacrificing convenience or quality. Its ergonomic design ensures a fast, safe, airtight, easy-to-clean experience for the users, while also creating the perfect slice of cheese every time. It can easily fit standard 2lb brick of cheese irrespective of the brand or type of cheese. The brand's website explains another highlight of the product, "Effortlessly choose between a wire, blade, or grater handle, so regardless of cheese you please, it’s got you covered."

Just like millions of his fellow Americans, Tate Koenig was tired of low-quality cheese and paying absurd prices for good-quality cheese (ABC)

Who is the founder?

Tate Koenig aka Mr Cheese is the founder of The Cheese Chopper. Just like millions of his fellow Americans, Tate was tired of low-quality cheese and paying absurd prices for good-quality cheese. So, he designed and created The Cheese Chopper to end all our cheese-related woes. After over 2 years, 36 prototypes, and countless blocks of cheese, the Cheese Chopper was born!  

Tate graduated from Oregon State University with an International Business Degree and a minor in Entrepreneurship. He has always been very interested in inventing and creating new things. so creating The Cheese Chopper was his favorite thing to do as it clubbed two of his interests in life. 



 

What is the cost and where to buy the Cheese Chopper from?

You can currently purchase The Cheese Chopper from the brand's website here. The brand is currently running an offer and selling the handy device for just $34.99 for a limited period of time, soon the product will revert back to its original retail price of $39.99 per unit. Every unit of The Cheese Chopper comes with three handles - a wire, a blade, and a grater. A wire can be used for slicing soft cheese while a blade comes in handy with slicing hard cheese. The grater handle can be used with both the type of cheese to easily grate the cheese without hurting one's fingers or hands. 

Where is The Cheese Chopper now?

The Cheese Chopper set up a Kickstarter campaign in June 2020 to raise $15,000. But thanks to the overwhelmingly positive response, the product managed to draw in over 2000 backers and $100,436 on the crowdfunding platform. By July 2020, the company began shipping out its first batch of the products to its early backers and garnered very positive responses and reviews. Bu August 2020, the company was done testing the product and finally rolled it out to the general public. 

Lori Greiner or Kevin O'Leary might close the deal with The Cheese Chopper (ABC)

Who will steal the deal?

 Lori Greiner or Kevin O'Leary might close the deal with The Cheese Chopper. Although the brand's sales numbers and profit margins will ultimately be the major deciding factor for the sharks on whether to invest in the business or not. So, we will just have to wait and watch to see if the Sharks even make a deal.
  
'Shark tank' Season 12 airs every Friday at 8/7c only on ABC. 


 


 
 

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