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‘Shark Tank’: How did Souper Cubes bag Golden Ticket? Fans say Lori Greiner hit ‘gold mine’ with $400,000 deal

In Season 12 Episode 14, the duo Michelle Sendowski and Jacob Sendowski made a great impression on the Sharks with their product

Wondering how to store more frozen food? A new product on ‘Shark Tank’ — Souper Cubes, the brainchild of wife and husband, Michelle Sendowski and Jacob Sendowski — is all set to brighten your day. The husband and wife from Los Angeles have it all sorted with a brilliant solution for the common food storage issue. 

In Season 12 Episode 14, the duo made a great impression on the Sharks with their product that helps store food in a tray with the lid on or makes it easy to pop out the frozen food and store it in a freezer-safe bag. 

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Asking for an investment of $400,000 for a 5% stake, the couple pitched their product and told Sharks that they had a huge margin of profit. Moreover, Michelle told them they had $1.6 million in sales. How did they get all those sales? Word of mouth. The duo went on to elaborate that their customers love sharing it on Instagram and Twitter and that's how more people take notice of it.

When Kevin O'Leary asked, “Why do you need a Shark?” Michelle explained that it was for mentorship and to take bigger decisions. She then cited an incident where they had a great opportunity for a massive investment but it would have totally changed the price. Kendra Scott jumped in saying, “As a mom, I love this,” and recounted her struggle with storing food for her baby. But Kevin O'Leary cuts in and says, “I've heard enough and I'd like to make an offer to get the game going here.”

Kevin gave them two offers in different directions — one was a $400,000 investment for a 3% stake and 40 cents royalty until he gets a million back. And the other offer was a $400,000 investment for a 15% stake. Barbara Corcoran then jumped in and gave them two offers — either a $400,000 for 10% deal or an $800,000 for 20%. Mark Cuban then congratulated the couple for their product and complimented them for the quirky brand name. “Best Name I have ever heard,” he said but added he was out. 

As they contemplated which one to go ahead with, Lori Greiner stole the show by flashing her Golden Ticket! Cutting the deal with them, she added she couldn't find a single fault with their pitch or the product. And the couple happily walked away with the exact deal they had wanted. 

No sooner did they get the Golden Ticket, many couldn't help but congratulate the couple. A few expressed their complaints about the product. “Supercubes is interesting but just more Tupperware. That will end up unused and clutter in the back of my cabinets!” one fan posted and another complained, “I need a special freezer for those @SouperCubes!! I can't fit much stuff in my little freezer.”

But some were SOUPer impressed and thought that Lori had snagged a “gold mine”! “I have drawers and cabinets full of food storage containers. And yet, I feel I need @SouperCubes to add to my collection. So smart!” one tweet read and another said, “As a single man who cooks big portions @SouperCubes is a fantastic idea @LoriGreiner hope you snag this deal it's a @QVC gold mine.”

‘Shark Tank’ Season 12 Episode 9 returned to ABC after the winter break on January 8, 2021, at 8 pm ET. The latest episode featuring Scott was telecasted on February 19, 2021, from 8 pm ET to 9 pm ET.

Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime and iTunes.