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Somi's third single ‘Dumb Dumb’ gets 10M YouTube views in 1 day, tops music charts worldwide

Somi's just-released third single 'Dumb Dumb' ended up trending on several charts including iTunes as well as YouTube

It’s been almost a year since we last saw Somi. She’d released her single ‘What Are You Waiting For’ in July 2020. Since then fans were eagerly waiting for her comeback. But fret not, the wait is over. Somi released her third single ‘Dumb Dumb’ on August 2, 2021. It’s a peppy song perfect for the summer with a fun music video reminiscent of early 2000s high school rom-com. Fans showed their support by helping the song chart all over the world.

The music video itself broke records as ‘Dumb Dumb’ garnered 10 million YouTube views within the first 24 hours of its release. The music video also trended at #1 on YouTube Music Video Worldwide. By the 25th hour mark, views had climbed by another one million, reaching 11 million. Somi’s music video has more than 900k likes (at the time of writing this article). It is also the #1 most-watched K-pop music video in the last 24 hours. The K-pop idol also trended on Twitter and at #1 on MelOn’s real-time search.

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Somi’s ‘Dumb Dumb’ charts

Somi’s song also entered in the top 15 of the Worldwide iTunes Song Chart. It is her second-highest song to debut on the chart following ‘Outta My Head’ which ranked at #13. It has also charted on iTunes in 23 countries like USA and UK. It is in the top 10 of 8 countries like Malaysia and Indonesia and in Finland, it is at #1. The song also entered several reputable South Korean charts like Genie, MelOn and FLO. Additionally, it debuted at #2 on the Bugs chart.

‘Dumb Dumb’ is a trap-pop song produced by YG’s Teddy. So while we see the trend of rap choruses full of synth-pop arrangements in ‘Dumb Dumb’, the song still has Somi’s style. The beat in the chorus has a groovy melody with synth samplers that complement her powerful voice in the prechorus.

The music video is equally exciting and thus deserves the hype that it’s been getting. After teasing the comeback with scrapbook and collage-like concepts, the music video definitely lived up to its expectations. Taking inspiration from high-school rom-com cliches like the popular girl in Mean Girls, the handsome quarterback and prom night, Somi sings about impressing her crush as she waits for him to make his move. 

Somi also revealed that she had played the song before its release for the members of her former group I.O.I. Her confidence went up at their positive response as they cheered her and told her to release it quickly. Being a former JYP trainee, while promoting 'Dumb Dumb', she also spoke about her close friendship with TWICE’s Chaeyoung and Nayeon. She stated that whenever she had a hard time she would call them up. She also talked about growing up with Chaeyoung and that they found it funny that they were now adults who drank wine together. 

Watch the music video below.

‘Totally addictive’

One fan tweeted, “SOMI AFTER KILLING ALL MUSIC CHARTS.” Another tweeted, “The way somi looks like a doll.” One tweeted, “I just can't get this song out of my head since yesterday . It is so so good. It is totally  addictive. And her outfits, her visuals? The ygx model ? He's so cute omgg. And her rap , The choreography?The plot. Basically  everything  about  Somi.” Another tweeted about the music video reaching 10M views, “Congrats queen.”