'SHEIN Together': Air date, guests and all you need to know about Covid-19 fundraiser featuring Katy Perry, Hailey Bieber and Lil Nas X
Katy Perry, Hailey Bieber, Lil Nas X, and more are teaming up with e-retailer SHEIN to help raise money for the 'Covid-19 Solidarity Response Fund' for the World Health Organization (WHO), powered by the United Nations Foundation.
The event is set to feature everything from musical performances to beauty and styling tutorials, in addition to conducting giveaways and competitions for viewers to participate in.
All proceeds collected between May 4 and May 11 on 'SHEIN Together' t-shirts will be donated towards Covid-19 relief, in addition to a $100,000 donation being made from SHEIN towards the fund to support the global effort to stop the spread of the coronavirus.
Here's everything you need to know about the event.
'SHEIN Together: A Global Streaming Event to Benefit Covid-19' will take place on Saturday, May 9 at 1 pm PST.
What to expect
The four-hour-long digital entertainment event will feature musical performances as well as appearances from celebrities and influencers in an effort to raise awareness and donations for Covid-19 relief.
SHEIN is a popular international fashion e-commerce platform mainly focused on women's wear, though the store offers products for all genders as well as age groups. While it initially targetted Europe, America, Australia, and the Middle East, the brand has grown its business and now covers 220 countries and regions worldwide.
The 'Covid-19 Solidarity Response Fund' was set up to allow individuals, corporations, foundations, and other organizations from around the world to directly support WHO’s global efforts to help prevent, detect, and respond to the ongoing coronavirus pandemic. Additionally, this fund supports the work of the United Nations International Children's Emergency Fund (UNICEF) and the Coalition for Epidemic Preparedness Innovations (CEPI).
Speaking about the decision to partner with WHO and organize the event, SHEIN's co-founder Molly Miao stated, "As a global brand, we know this crisis has affected all of our communities, consumers and their families and we couldn’t stand by and not help."
Miao added, "In addition to our efforts in donating masks to those on the frontlines internationally, we wanted to also make sure our audience understands the importance of supporting this cause, which is why we came up with the idea to host SHEIN Together."
Performers and Guests
The streaming event will be hosted by E! News’ 'The Rundown' host Erin Lim and internet personality Sheela Awe. It will also feature performances from Katy Perry, Lil Nas X, Rita Ora, and Doja Cat, in addition to appearances from Hailey Bieber, Yara Shahid, Madelaine Petsch, Storm Reid, Vanessa Morgan, Lele Pons, Tyler Cameron, Sofia Wylie, Kimberly Loaiza, and many more.
The event will also feature segments like a beauty tutorial by Chrisspy, and at-home styling sessions by celebrity stylists Maeve Reilly and Karla Welch.
Where to watch
'SHEIN Together' will stream exclusively via SHEIN's free app. Viewers can also join giveaways and enter for a chance to be featured in the stream.
For more information, visit Shein.com.