Granola Butter on 'Shark Tank': What is the cost, who are the founders and how to buy spreadable granola

If you have dietary restrictions but don't want to miss out on great food, Granola Butter is for you!

                            Granola Butter on 'Shark Tank': What is the cost, who are the founders and how to buy spreadable granola
Ali Bonar, Eric Katz, Ari Schraer on 'Shark Tank' (ABC/Christopher Willard)

Eating clean is a way of life that many people now call their own. The range of diets are endless, each tailor-made to suit your requirements. Be it gluten-free, keto, paleo and more, there are plenty of products available to help you on your food journey. Diet food is no longer boring -- with endless creativity and innovation in the field, there is a food for every mood.

If you've been staying away from regular butter and nut butter isn't your thing, then don't worry, your toast doesn't need to be lonely. Enter Granola Butter, a spread that considers every possible dietary restraint. Ready to make their way onto 'Shark Tank', the question is, will they be able to lay it on thick on Lori Greiner, Kevin O'Leary, Barbara Corcoran, Mark Cuban and Daniel Lubetzky? Let's find out!


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What is Granola Butter?

If you're on a super-specific diet, having food options that help you stay on track is always a blessing. If normal butter or nut butter doesn't cut it for you, then Oat Haus' Granola Butter might be what you've been looking for. As per their website -- "It's the first ever spreadable granola! Think the texture of a nut butter, with the warm cinnamon, vanilla, or chocolate granola taste you love. As for how you use it? The possibilities are endless: on toast, in a smoothie, on yogurt, on ice cream, in a sandwich, on a banana, on apples, by the spoonful... find inspiration on instagram or peep the blog for recipe ideas."


Who are the founders?

Ali Bonar, Eric Katz and Ari Schraer are the founders of Granola Butter. Bonar studied Nutritional Sciences at UC Berkeley, Katz worked in the startup scene in Israel and Schraer is a full-time chef. The trio came together to create Granola Butter.

Bonar opened up about why she always felt drawn towards nutrition, seeing that she developed an eating disorder earlier on. "In recovery, I re-introduced nuts into my diet (something I had heavily restricted for years), but my stomach couldn’t tolerate them." she explained on the brand's website. "While repairing my gut, I searched high and low for a healthy and delicious nut-free spread. Nothing really resonated with me, so I decided to create my own, and the world's first oat-based spread — Granola Butter — was born." she added.

What is the cost and how to buy Granola Butter?

Single jars of Granola Butter retails from $12.95 onwards, while you can also buy a 3 jar variety pack from $32.95 onwards on the brand's website. The jars also retail at Harmons, Pressed, Erewhon, Central Market, Whole Foods and Thrive Market. You can use the store locator to find the one closest to you.


Where is Granola Butter now?

Apart from the many giveaways and collaborations that take place on the brand's social media page, Granola Bar recently announced that they are now available at Thrive Market. Their growing in-store presence is sure to help them during their pitch. 


Who will steal the deal?

Seeing that Daniel Lubetsky is in the food and beverage industry as well, there is a good chance he might take the bait and help scale the brand. 


‘Shark Tank’ Season 13 Episode 3 airs on ABC on October 22, 2021, at 8 pm ET. Catch the latest episode featuring products like Sparketh, Flasky Flower, Granola Butter and Incredible Eats.

Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.

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