Peloton ropes in Ryan Reynolds to 'revive' Mr Big as shares plunge after 'And Just Like That' scene
The commercial was released three days after 'And Just Like That' premiere, which shows Mr Big dying after exercising on a Peloton bike
Peloton released a new commercial for their exercise bikes which hilariously trolls the new 'Sex and the City' reboot. The commercial was released just three days after 'And Just Like That' premiere, which shows Mr Big dying after exercising on a Peloton bike.
Reports said shares of Peloton fell more than 11% on the day of the premiere of 'And Just Like That', with a company representative responding to the unexpected storyline in a statement to the Los Angeles Times.
"SATC' fans, like me, are saddened by the news that Mr. Big dies of a heart attack," Dr. Suzanne Steinbaum, a member of Peloton's health and wellness advisory council and a preventative cardiologist told the LA Times. "Mr. Big lived what many would call an extravagant lifestyle — including cocktails, cigars, and big steaks — and was at serious risk as he had a previous cardiac event in Season 6. These lifestyle choices and perhaps even his family history, which often is a significant factor, were the likely cause of his death. Riding his Peloton Bike may have even helped delay his cardiac event," Steinbaum added.
However, the company felt that just a statement wasn't enough and came out with a commercial featuring Ryan Reynolds to mitigate any affect the storyline may have had on the sales of their stationary bikes and treadmills - the two machines make up 60% of its business.
The ad features Chris Noth, who plays Mr Big, sitting next to a woman. Mr Big, holding a glass of wine, says, 'to new beginnings' and toasts the woman sitting next to him. The woman compliment Mr Big by saying, "You look great!"
Mr Big subtly replies, "I feel great". He then looks back from the corner of his eye and says, "Do you want to take another ride?" A brief pause and a smirk later, he adds, "Life's too short not to."
The pair is then heard laughing as the frame zooms out to show the audience what the 'ride' actually meant. As the frame expands, two Peloton bikes are seen behind them. Just then a voiceover of Ryan Reynolds plays in the background. Reynolds is heard saying, "And just like that... the world was reminded that regular cycling stimulates and improves your heart, lungs and circulation, thus reducing your risk for cardiovascular diseases." A micro second later, he added, "Cycling strengthens your heart muscles, lowers your pulse and reduces blood fat levels."
To finish off on a smart yet hilarious note, he ends the video with, "He's alive."
Talking about how quick Reynolds and Peloton smartly trolled the reboot, a netizen said, "Peloton released an ad faster than Carrie bothered to dial 911." Another follower said, "Insanely quick and smart work". Many had a hard time believing, with one saying, "Not Peloton actually releasing an ad with Chris Noth"
Peloton released an ad faster than Carrie bothered to dial 911. https://t.co/bEXdt7syaV— Lil Uzi Hurt 🥺 (@lostblackboy) December 12, 2021