Paris Hilton hits the Sandbox: Star enters metaverse in partnership with gaming virtual world
Paris Hilton is partnering with The Sandbox, a decentralized gaming virtual world. Hilton will do a special DJ set at The Sandbox’s immersive metaverse experience in Austin during the South by Southwest film festival (SXSW) on March 16. The fashion icon will appear as her voxel avatar to help start the party and create an environment where her followers will get to indulge in all things fashion, music, and animals.
Paris Hilton is quite a successful NFT (non-fungible token) influencer; she comes 7th on Fortune NFTy-50’s most influential list. She claims that she is an NFT fan and has been making and collecting NFTs since early 2020. She now owns over 1500 NFTs. Hilton also holds an advisory role on the blockchain project Origin Protocol. With global icons like her entering the metaverse, it is hoped that this will lead to the mainstream following the icons they recognize into virtual worlds.
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It looks like Hilton is quite excited about the partnership. In an interview with BeInCrypto, she said, “I’m so excited and honored to be a part of this important moment for The Sandbox. I am a huge believer in the metaverse and the way Web3 technologies are empowering creators, gamers, and artists. It’s such an important movement and community that I’m proud to be a part of. I can’t wait for people to see what amazing experiences The Sandbox and I bring together to the metaverse.”
After the news of Hilton venturing into the digital universe was released, Arthur Madrid, the CEO of The Sandbox, said, “This is an exciting moment for The Sandbox. As a globally recognized icon in music and fashion and an early Web3 adopter and entrepreneur, Paris Hilton’s presence in The Sandbox metaverse signals increasing mainstream adoption. The Sandbox is also excited to welcome Paris’ wide array of fans into The Sandbox metaverse. We’re looking forward to building unique gamified experiences on Paris’ LAND; be ready to visit her new palace in the metaverse!”
The Sandbox is one of several decentralized virtual worlds that have been fueling the recent growth of virtual real-estate demand. The Sandbox IP has more than 40 million global installs on mobile and has grabbed the attention of many, including celebrities. It already has partnered up with quite a few celebrities as Hilton will join over 200 existing celeb partnerships, including Snoop Dogg, Adidas, Ubisoft, Gucci, Warner Music Group, The Walking Dead, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, and CryptoKitties.