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#NikeHatesWomen trends as Dylan Mulvaney 'mockery' backlash goes global

Chloe Kelly became a global sensation last year after taking off her shirt to reveal Nike sports bra after winning against Germany in the Euro 2022

SAN FRANCISCO, CALIFORNIA: The anger against Nike has gone global after the athletic apparel brand chose to make transgender influencer Dylan Mulvaney its brand ambassador to sell women’s clothing line. Recently, Mulvaney took to their Instagram page to share their partnership with Nike.

Posting a series of photos of themselves in a sports bra and leggings, they wrote, “Home for a moment and leaning into cozy workout wear life with @nikewomen's newest Zenvy leggings and Alate bra! They’re so comfortable and buttery soft, perfect for workouts and everyday wear! #feelyourall #teamnike #nikepartner.”

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‘We take two steps forward with World Athletics’

Several celebrities and famous people blasted Nike, like Olympic swimmer Sharron Davies, who told Dan Wootton Tonight on GB News, “It's so frustrating. We take two steps forward with World Athletics and Swim England protecting women's sport and then Nike does this.”

“The ad feels like a parody of what women are. In the past, it was always seen as an insult to say ‘run like a girl,’ and here we've got someone behaving in a way that's very unsporty and very unathletic. And it's so frustrating when only 1% of the USA sponsorship dollar goes to females in sports. That Nike would do this feels like a kick in the teeth,” Davies added.

A lot of people also joined the trolling of the giant on social media, with the hashtag #NikeHatesWomen trending universally. Some even mentioned that Chloe Kelly should have been a better choice to sell female clothes for the brand. The 25-year-old English footballer became a global sensation last year after taking down her shirt to show off her Nike sports bra after winning against Germany in the Euro 2022.

‘They're showing girls that they ‘ought’ to have a man shape’

A critic tweeted, “Ladies!! We need to stop buying #nikehateswomen @Nike We are in the fight of our lives. #stopwearingnike #nikewomen can do better. There are other choices.” Another critic said, “Nike wants all women to cut off their breasts because they make a subpar product that doesn't actually support real women's breasts. #nikehateswomen.”

The third one wrote, “Dear #Nike we, the women, are over 4 billions in the world. Do you really need to use a man to sell us your leggings? Are you f****g kidding us? #BoycottNike #nikehateswomen.” “They're showing girls that they ‘ought’ to have a man shape, no fat, no breasts, no hips, no arse, no thighs... or admitting that their sportswear is totally unsuitable for women, their 'sports bra' inadequate for actual breasts... #nikehateswomen,” the fourth one noted.

A user asserted, “So @Nike who is best to advertise your sports bra? Chloe Kelly; An actual woman and footballing superstar who showed her (Nike!) sports bra in an iconic sporting moment? Or Dylan Mulvaney; not a woman and doesn't look very sporting? #nikehateswomen.” The second user stated, “As if women have not been marginalized enough. Why is someone who doesn’t need a bra advertising a sports bra? Enough?! #nikehateswomen.” 

“If @Nike wanted a world class female Ambassador to promote their sports bra (used to support the females breasts, tissue and muscle) whilst working out or playing sport, here she is. England’s Chloe Kelly. #WomanFace #dylanmulvaney is the wrong choice on so many levels,” a tweet read. Another tweet added, “Who wore it best? Left: Dylan Mulvaney some trans TikTok influencer. Right: Chloe Kelly, England Ladies football team. @Nike #WomanFace #dylanmulvaney #chloekelly.”

This article contains remarks made on the Internet by individual people and organizations. MEAWW cannot confirm them independently and does not support claims or opinions being made online.