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MxM News: Meet the team who developed Donald Trump Jr’s new 'no bias' news curation app

MxM News ('Minute by Minute') claims to provide 'mainstream news without mainstream bias'
UPDATED MAR 24, 2022
Donald Trump Jr took help from Telegraph Creative's team, which includes Cliff Sims, BJ Ellis, and Seth Griffin, to build his news app (Getty Images/ Chip Somodevilla and Telegraph Creative)
Donald Trump Jr took help from Telegraph Creative's team, which includes Cliff Sims, BJ Ellis, and Seth Griffin, to build his news app (Getty Images/ Chip Somodevilla and Telegraph Creative)

Donald Trump Jr has launched a news app called MxM News (the full form is “Minute by Minute”), which claims to provide “mainstream news without mainstream bias”.

Taylor Budowich, a spokesperson for former President Donald Trump, is also reportedly the founder of the aggregation app alongside Trump Jr.

In a statement about MxM’s release, the former first son said, “As I travel around the country, the complaint I hear more than almost anything else is that people don’t know what media outlets, journalists, or stories they can actually trust. We created the MxM News app to help people cut through that clutter and get trustworthy news and information about topics that matter and impact their lives. We view it as an important public service and also believe it will be a great business.”


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A spokesperson told Axios that MxM, which can be downloaded on Apple's iOS and on Google's Android operating system, “is looking to disrupt the mobile news space similar to how Drudge disrupted web publishing and Fox News disrupted cable television in the 1990s.” 

Donald Trump Jr. pre-records his address to the Republican National Convention at the Mellon Auditorium on August 24, 2020 in Washington, DC. The novel coronavirus pandemic has forced the Republican Party to move away from an in-person convention to a televised format, similar to the Democratic Party's convention a week earlier. (Photo by Chip Somodevilla/Getty Images)

A preview of the news app on Apple’s app store says, “The platform allows readers to access the news that matters, particularly when it is being ignored. Updated minute-by-minute with news coverage from a diversity of publications and topics, readers have a one stop to be informed and stay informed.” It also includes sample stories like “Chinese investment in US plane-maker draws FBI, national-security reviews,” and “[Kevin] McCarthy’s plot to build the House of Trump.”

People who built Trump Jr’s news curation app

Cliff Sims

Sims, who is the CEO of Telegraph Creative, has played a vital role in developing the new app. His company is reportedly an equity partner in Trump Jr’s new venture. Sims earlier used to work as an aide in the White House when Trump was president. He is also the author of ‘Team of Vipers: My 500 Extraordinary Days in the Trump White House’.

Sims has worked under Trump's administration (LinkedIn/ Cliff Sims)

The New York Times bestseller was reportedly the reason behind his initial fallout with the Republican leader before he rejoined the administration as a senior adviser to the director of national intelligence. After his book was released, Trump was “very pissed off” as he allegedly breached a non-disclosure agreement while writing it. The ex-leader had tweeted in 2019, “A low level staffer that I hardly knew named Cliff Sims wrote yet another boring book based on made up stories and fiction. He pretended to be an insider when in fact he was nothing more than a gofer. He signed a non-disclosure agreement. He is a mess!”

BJ Ellis

Ellis works as the president of Telegraph Creative. Welcoming him in 2019, Telegraph Creative shared on its Facebook page: “BJ has served as the Chief Executive Officer of Yellowhammer Multimedia for the past two years, spearheading the company’s growth as one of the country’s most successful state-focused content brands. His passion for helping others will be invaluable to Telegraph's growth in the creative industry - we're excited to welcome him to the Tele team!”

Praising him, then-CEO of Telegraph Creative Kevin McLendon had said, “BJ has a well-earned reputation for being a world-class networker. That makes him a perfect fit for Telegraph’s culture.”

Seth Griffin


Griffin is the Chief Creative Officer at Telegraph Creative. A graduate from Auburn University, Griffin is also co-creator of @hitchleash — Carabiner Retractable Dog Leash. A few months ago, he had posted on his LinkedIn page that he has “launched my second #kickstartercampaign for the innovative new Hitch Leash that incorporates a carabiner handle into the typical retractable dog leash, giving #doglovers a simple one-click solution to the extremely frustrating task of tying up your #dog while on the go.”