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Why was Lorde's 'Solar Power' cover art removed from Twitter? Fans say 'a** was too powerful'

Lorde's ‘Solar Power’ cover art was shared widely online but soon many Twitter accounts reported a DMCA takedown

New Zealand singer-songwriter Lorde broke the internet on Monday, June 7, after she teased her fans with fresh music by dropping a cover art of her new project called ‘Solar Power’ on her official website.

The ‘Royals’ hitmaker’s last album was released in 2017 called ‘Melodrama’ and therefore, her new announcement made fans jump with excitement. Singer’s close pal and frequent collaborator Jack Antonoff also shared the artwork on his official Instagram account. The official site of the 24-year-old crooner had shared a cheeky picture of her wearing a bright yellow swimsuit as she flashed her legs to the camera. The picture has been taken from a low angle and therefore, the singer’s derriere is prominent in the cover art. It comes with a tagline, “Arriving in 2021.. Patience is a virtue.”
 
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The brand new cover art was shared widely on the internet. However, the excitement among the fans did not last long as many Twitter accounts reported a DMCA takedown, ultimately leading to user’s accounts getting locked for several hours.

What is a DMCA takedown?

A Twitter page called Pop Crave also reported about user’s accounts getting locked for hours. “Lorde's cover for "Solar Power" is being wiped from Twitter by the IFPI for unknown reasons. Users sharing it are receiving DMCA takedowns & having their accounts locked. The cover was unveiled on her official website with the message, "ARRIVING IN 2021 … PATIENCE IS A VIRTUE."

For those who are unaware, a DMCA takedown is “when content is removed from a website at the request of the owner of the content or the owner of the copyright of the content. It is a well-established, accepted, internet standard followed by website owners and internet service providers”, as published by the official website. It further states, “Your right to process. Any owner of content has the right to process a takedown notice against a website owner and/or an Online Service Provider (e.g. ISP, hosting company etc.) if the content owner's property is found online without their permission.” Now, after looking at the definition, it seems Lorde or her management team might be tracking down users who shared or used the singer’s cover art online. 

‘Her a** was too powerful for the internet’

A lot of social media users rushed to Twitter to speak about the DMCA takedown over Lorde’s new cover art. While a few made fun of the incident, others complained about their social media accounts getting locked for hours. One user said, “I think because it’s being misunderstood in the algorithm as p*rn because of the shot up her legs. Stupid I know.” One posted, “Her ass was too powerful for the internet wbk,” meanwhile another added, “Someone must have decided it wasn't a good idea to have a record cover baring her entire ass?”
 
The next one shared, “SHE LOCKED MINE 7 TIMES TODAY HELP,” as another furious user chimed in and asserted, “Got a DMCA notice for Posting Lorde's new Cover art & my account was locked for 6 hours. Gurl fuck you & your song @lorde I'm Unstanning!!” One individual said, “Scrambling to recreate the new Lorde album cover so fans can use it as their profile pic without Copyright Jack throwing the hammer.” And, another concluded, “Lorde’s team posting the cover and title to her new single on her website and then getting people s worded for posting it on here is so funny to me.”