Kylie Jenner to relaunch 'Kylie Swim' after fans call out brand for 'poor quality’
Beauty mogul Kylie Jenner is planning to relaunch her 'Kylie Swim' line by opening a new retail store after closing down the brand after fan complaints that claimed the swimsuits are “cheap.”
The 24-year-old launched 'Kylie Swim' in September 2021, but there hasn’t been a new line of bathing suits ever since the launch.
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The trademarks for 'Kylie Swim' were 'dismissed' on July 11, 2022, as fans assumed Kylie shut it down as the business venture was unsuccessful. However, according to The Sun, it has been revealed that Kylie gave the venture a second start, as she filed to “revive” the dead trademarks on July 25.
The 'Keeping Up with the Kardashians' star has also filed new trademarks for 'Kylie Swim by Kylie Jenner' and 'Kylie Swim.' As per the description on the United States Patent and Trademark Office, the trademarks are for a clothing boutique.
The description for the trademarks says, “retail store services featuring swimwear, beachwear and accessories and gifts.”
Since June 1, Kylie had stopped promoting the brand on Instagram. As per the 'Kylie Swim' website, some bathing suits are sold out, while many are still available for purchase. The price of these suits ranges from $40 to $85.
Fans say to Kylie 'stop using photoshop'
Ever since its launch last year, fans buying 'Kylie Swim' had called out the brand about its poor quality. A user took to Tik Tok to show her purchase, which upon zooming, exposed the loose threads as a result of unfinished stitching. The TikToker then lifted up the item to the window and complained how see-through the swimsuit was, while also showing a different swimsuit, whose threads were not properly stitched as well.
Fans were quick to slam the brand and Kylie. One Tik Tok user wrote, "she makes so much money and couldn't invest into making quality swimwear."
Another said, "this just proves how much photoshop her team uses."
Another user chimed in, “That's literally so embarrassing. I cannot believe she is selling that to people."
However, despite the swimsuit venture failing, Kylie has found success with her 'Kylie Cosmetics,' 'Kylie Skin' and 'Kylie Baby' lines.
Just recently, the billionaire was labeled as a “climate criminal” after bragging about her $72 million private jet on social media. Kylie had posted an Instagram photo of her own jet parked next to boyfriend Travis Scott’s plane. She captioned it, “You wanna take mine or yours?”
Apparently, Kylie was called out for taking a 17-minute flight on her private jet for a 26-mile journey that would have taken 39 minutes by car. Users on Reddit called her “out of touch” and accused her of “trying to appeal to us peasants.”
Kylie has been traveling with her 4-year-old daughter Stormi, as she attended her partner Travis’ concert in London. She also gave birth to a baby boy in March, whose name has not been decided as of now.
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