Social media star and businesswoman Kylie Jenner has been accused of copying the packaging concept of her latest collection from popular drag star Trixie Mattel's beauty line. The Valentine's collection from Kylie Cosmetics drops on February 3rd, and fans have noticed that its concept is quite similar to Trixie's cosmetic line.

Kylie Cosmetics' new Valentine's Day collection includes multiple heart-shaped makeup products. Once images from Kylie's collection were posted online, fans were quick to notice that the heart-shaped design and packaging are very similar to the products from Trixie Mattel's beauty line, Trixie Cosmetics. Trixie, herself called Kylie out in an Instagram post that said, "kylie i’m calling the police."

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A user tweeted, "OH HELL NO what we’re not gonna do is let kylie jenner RIP OFF Trixie Mattel’s makeup," while another said, "um just saw that kylie jenner basically stole trixie mattel’s entire makeup brand concept…including her logo style?! what the f**k?"

While one user disapproved the rip-off design, saying: "Kylie cosmetics ripping off Trixie cosmetics booooo," while another wrote, "Kylie Jenner yaaa yaa self made billionaire Is in another drama now She is copying Trixie make up products Yaa you can see that." A third questioned, "wth? kylie copying trixie’s brand??"

 

Multiple users wanted Trixie to sue Kylie for blatantly copying her concept design. One user fumed, "Kylie’s self made billionaire claim was a joke because of the leg up she got from her family. It’s also a joke because she has stolen from black and queer creators CONSISTENTLY and has never had an original thought of her own. I hope Trixie sues her into the ground." Another revolted, "Do NOT support Kylie Jenner's makeup brand! It's a 100% Trixie Mattel copycat! Trixie did it first and Kylie decided to copy her #boycottkyliecosmetics." A third said, "Our good sis knows it too! I hope Trixie sues her pants, shoes, shirt, jacket, and purse off!! Kylie don’t have an original thought in her head," while a fourth piped in saying, "I hope trixie sues Kylie. Can you imagine the gag of Trixie showing up to the courthouse in full drag shooting a YouTube video of the proceedings. I’m in."

The promotional post from Kylie Cosmetics read, "we can't wait for you guys to try our new valentine's lip gloss formula! available in 3 limited-edition shades, this lightweight gloss leaves a high-shine finish while giving the perfect wash of color. shop 2.3 3pm pst on kyliecosmetics.com!"

Trixie Mattel, who is a popular drag queen, rose to fame by participating in the American reality show RuPaul's Drag Race. Mattel released Trixie Cosmetics in 2019 and has launched several collections of the beauty line ever since.