Kylie Cosmetics reveals percentage of black employees in company, pledges more ethnic diversity at workplace
Kylie Cosmetics recently revealed the percentage of black employees in the company as part of the Pull Up for Change challenge, an initiative started by Sharon Chuter, the black female founder of Uoma Beauty. The business also advocated for equal opportunity and diversity in the beauty industry through its revelation.
Releasing a transparent breakdown of the diversity within Kylie Cosmetics, the business’ Instagram account posted an image that showed the brand has “13 percent black, 47 percent BIPOC (Black, Indigenous and People of Color), 53 percent white and 100 percent women-identifying.”
The business also wrote a lengthy caption with the image that read: “Kylie Cosmetics is here for Pull Up for Change, for our team, and for the black community. We are proud of the diversity within our company, with a team of Black, White, Asian, Native American, Hispanic, and Middle Eastern women.
“As our team grows we commit to a continued focus on ethnic diversity in the workplace and the recruitment of black employees. The numbers you see above represent the people at our Kylie Cosmetics/Kylie Skin HQ”, adding that the leadership team of the brand only consists of Kylie and her mother Kris Jenner.
Kylie Cosmetics’ transparency left its fans beaming with happiness and joy as one commented, “Thank you! Please continue to support more black content creators.” “Yes, this is great! Definitely would love to see more POC as your influencers,” added another one. However, some social media users were still not happy with the numbers as one user commented: "They're still the minority by A LOT in your company…” “Once again lying about your ingredients 😩😩😩😩😩😩😩😩,” another user complained.
In addition, Kylie Cosmetics also shared a letter on its Instagram account revealing the ways it is helping fight for inclusivity and standing in unity with the Black community. “As a beauty brand built around community, we always have, and always will stand for inclusivity, and have set to empower our customers, followers, and team members. Our team has signed petitions, texted, sent emails, made calls, and come together in solidarity over this last week, but these are not one time actions and this is not a momentary commitment," letter stated.
The statement continued: “We will continue to educate ourselves and our followers on how we can come together to fight against racism and will celebrate, uplift, and empower the black community through our channels,” adding the brand will donate to the organizations, like Youth Justice Coalition, Black Lives Matter, Campaign Zero, NAACP and Equal Justice Initiative, to help support the fight against racism.
“Change does not happen overnight. This is an ongoing dialogue, and we hope you all will continue to be vocal about what you want to see, not only from us, but from the beauty community, and from each other. We're in this together,” the letter concluded.
Meanwhile, it has been reported that not just Kylie Cosmetics, but also beauty brands like Tarte, L'Oréal Paris, Milk Makeup, Ulta Beauty, and Proctor & Gamble have shared their employee diversity profiles as part of the challenge.