Kinfield on 'Shark Tank': What is the cost, who is the founder and all about bug spray that doesn't stink

Kinfield on 'Shark Tank': What is the cost, who is the founder and all about bug spray that doesn't stink
Kinfield founder Nichole Powell in 'Shark Tank' Season 14 episode 11 (ABC)

LOS ANGELES, CALIFORNIA: Nichole Powell is a powerhouse within her firm, Kinfield, and she is adding to her list of achievements by appearing on ABC's coveted 'Shark Tank.' Nichole is on a quest to introduce natural and sustainable ingredients into outdoor basics with her brand, aiming for a deal with the sharks on 'Shark Tank'. Here's everything to learn about the firm and the person behind it.

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Kinfield is altering the scene for outdoor lifestyle businesses. This one provides a fresh perspective and is all-inclusive. You may be wondering how they are making such a large adjustment; that question, and many others, will be answered below. Kinfield's founder wants to know if the sharks on 'Shark Tank' would take a bite out of her deal. Let's get to know Kinfield a little better.

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What is Kinfield?

Kinfield, Nichole Powell's skincare collection, is an ode to the great outdoors. Kinfield creates "great essentials for the great outdoors," such as bug repellant, cooling spray, and a moisturizing stick. The store also offers amusing products such as caps, visors, bandanas, and water bottles. All the products are cruelty-free, vegan, and free of parabens, sulfates, and phthalates. The woman-owned company believes that sustainability is part of its purpose, which means that items are packaged in BPA-free plastic containers and that all purchases are shipped in reusable produce bags. To reduce its carbon footprint, the firm offsets carbon emissions from manufacturing and team travel.

Though Kinfield's products are packaged in plastic, the firm has a recycling program to combat single-use plastics, and you may utilize the program to send in plastic beauty containers from other brands to save them from ending up in landfills. Kinfield is also a member of 1% for the Planet, a network of recognized environmental companies.

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Kinfield Products

Sunscreen SPF 32 - Named 'Best Face Sunscreen' by 2022 Bustle Beauty Awards

A unique sunscreen with a transparent rose-gold tint that mixes effortlessly across all skin tones for an attractive glow. It's light, hydrating, and completely safe for reels. For the unique glow, it combines plant oils (jojoba and sunflower seed oils, glycerin, and rosemary extract) with natural, non-irritating minerals (eg iron oxide and mica). The term "reef safe" indicates that the sunscreen contains no non-nano zinc oxide, benzenes, phenoxyethanol (which is known to hinder reef re-growth), PEGs, or other marine compounds.

Sunday Spray

Do you know how refreshing an ice-cold glass of water feels when you're thirsty? On burnt, stressed-out skin, Sunday Spray feels cooling and nourishing. Use it after a day at the beach or after a spin class—or whenever your skin (and you) need uplifting, refreshing relief from spearmint, cucumber, and eucalyptus, as well as healing comfort from prickly pear and aloe vera. Mist your face and body liberally for quick cooling and moisture. Chill before using for more oomph.

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SOS Rescue Mask

When living in a dry area, a "one-stop shop" sort of product: an overnight cream, a 10-minute mask, a spot treatment, and a daily moisturizer. Soothing ceramides and a mix of meadowfoam seed oil, chamomile extract, ginkgo extract, and avocado oil restore thirsty skin to health.

Lip Rescue Balm

For hours, it soothes and moisturizes lips, preventing and easing dry, chapped lips. Shea butter, sea buckthorn oil, mango seed butter, jojoba oil, and sweet mint are used to make this product. Apply the balm to your lips by gently rubbing the tube between your fingertips. Apply it on your cuticles, elbows, and hands.

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Golden Hour Mosquito Repellant

Golden Hour is made organically with Indonesian citronella, vanillin, lauric acid, clove bud, and lemongrass. Spray generously on exposed skin and close-fitting garments while outside. Every 2 hours, reapply.



 

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Who is the founder of Kinfield?

Nichole Powell, a University of Wisconsin graduate with a Bachelor of Arts degree in Political Science, International Studies, and European Studies, has spent much of her career in numerous jobs. At Modern Citizen, these positions span from client accounts intern to business development. According to her LinkedIn, she started Kinfield in April 2018. Nichole has appeared in several media publications, including Forbes, Huffington Post, InStyle, The New York Times, among others.

Nichole spent her childhood trekking and rock climbing, camping near Lake Superior, and scavenging in the neighboring woods. Her adventurous family taught her well. She is still an outdoor enthusiast and is reaching out to others to share her joy in being outside in the fresh air. Aside from being pleasurable, fresh air improves your mood and raises your energy level. Nichole observed one day that the personal goods she takes camping were the same as ones she used as a child—not because she felt they were great, but because she didn't have any other options. Other goods had grown over time, with a focus on clean materials, ethical sourcing, and environmentally friendly packaging. But there she was with DEET-containing insect repellant. She asked around and discovered that no one wanted to apply DEET, but they also didn't want to be mosquito food. That corresponded to Nichole's discovery in Indonesia. She'd traveled for six months from Iceland to Singapore, stopping in Poland, Paris, and Morocco along the way. While in Indonesia, she discovered that a certain strain of citronella, combined with essential oils, was highly successful at repelling insects. Her main product would be a DEET-free insect repellant.

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Nichole had experience with startups. She had started her own lifestyle website and was a key figure at Modern Citizen, a budding online fashion company. She was also in charge of several successful marketing projects at QuickBooks, TurboTax, and Intuit. Furthermore, she was astute enough to see that, as a rookie in the beauty industry, she needed assistance. She looked and found the ideal counsel, and together they discovered a manufacturer and a laboratory. Nichole wanted goods that were both functional and visually beautiful. She had extremely specific product requirements: it had to be safe for humans and the environment, vegan and Leaping Bunny certified, and free of synthetic perfumes, phthalates, sulfates, and parabens. And, like with all of her endeavors, she was successful.



 

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What is the cost and where to buy Kinfield from?

Kinfield is one of a rising number of companies that are replacing chemical-laden products with all-natural alternatives. She also has a "Shark Tank Bundle" that saves you $22 when you buy four items (repellent, two sunscreens, and an anti-itch balm) together. She doesn't yet have her items in stores, but a Shark might surely help.



 

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Where is Kinfield now?

Nichole's marketing talents have kept her business afloat up to this point. This firm is owned by women, and it employs nine women. According to SimilarWeb data from January 2023, Kinfield.com has 42k+ visits each month. The direct website receives 44% of visits. This skincare line has been featured in over 65 media outlets, including VOGUE, The New York Times, Refinery29, NYMag's The Cut, and many others. Kinfield is still in operation as of January 2023. The Golden Hour Mosquito Repellant, Sunglow SPF 35 aluminizing face sunscreen, and Relief Balm anti-itch treatment are among their best-selling items.



 

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Who will steal the deal?

Nobody is familiar with Guest Shark Tony Xu's proclivity for making offers, meaning no one knows what he'll do with this. If the valuation is good, any of the other Sharks may or may not make a bid, but this deal might be pursued by Barbara Corcoran. A snapshot of Nichole's items, along with some Curie deodorant, can be found on Kinfield's Facebook page. In Season 13, Curie struck a deal with Barbara. The items, like Kinfield, are entirely natural and sustainable. The two companies have similar goals. Barbara was able to quickly increase Curie's retail distribution. Nichole wants to work in retail, and Barbara knows how to make it happen. Barbara, we think, will strike a deal here.

Nichole Powell, founder of Kinfield in 'Shark Tank' Season 14 episode 11 (ABC)
Nichole Powell, founder of Kinfield in 'Shark Tank' Season 14 episode 11 (ABC)

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'Shark Tank' Season 14 Episode 11 airs on ABC on Friday, January 13, 2023, at 8 pm ET. Catch the latest episode featuring products like Metric Mate, Kinfield, Wildwonder, and Cabinet Health.

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