Kim Kardashian labeled ‘morally corrupt’ as she becomes Balenciaga's brand ambassador amid past scandal
LOS ANGELES, CALIFORNIA: When Kim Kardashian recently teamed up with Balenciaga as their brand ambassador, the internet didn't hold back in a chorus of mockery. People ridiculed her for aligning with a brand perceived to be downplaying values, and online jests intensified, suggesting she had associated herself with anything that paid her.
The online banter highlighted the skepticism surrounding her partnership with Balenciaga, calling her 'morally bankrupt' and turning a blind eye to its past scandal. In November last year, Balenciaga faced a storm of criticism for an ad campaign showing children in teddy bear bondage outfits, putting both the brand and its designer, Demna, in hot water.
Since then, Balenciaga has been on a tough road to recover its image, slowly making a comeback. The fallout has cast a shadow on the brand, affecting not just its reputation but also impacting everyone connected with it.
The internet attacked Kim for her union with the brand, "so selfish, is she just going to turn a blind eye to the scandal?" A user said on Reddit.
"She really has no shame. The woman has more money than generations will ever spend, she's a mother, and she'll still pump up a brand that pimps out children. She's just so morally bankrupt it's sick," said another.
"Grosssss her and Kayne !! Cancel this Epstein fashion house," said one.
"A commitment to doing what’s right’!? OMFG girl get a grip, you are marketing a designer clothing brand not arbitrating world peace bffr. Also the only reason Balenciaga are stopping so low as to have Kim rep the brand is because of the pedo controversy," added another.
"Yes they're the same pdfiles brand," added other.
What other brands does Kim Kardashian represent?
Kim Kardashian, the mogul behind KKW Beauty and KKW Fragrance, led these ventures from 2017 to 2022, with the former reaching a valuation of over US$1 billion in 2021. In 2019, she added Skims to her arsenal, a shaping underwear and foundation garment company, which soared to a valuation of over US$4 billion by 2023. Beyond this, Kim is the face of several ventures, including Kardashian Beauty, Kimoji, Kylie Skin, Kim Kardashian: Hollywood, Kardashian Kard, and Poosh.
What happened to Balenciaga after the child marketing scandal?
Balenciaga, once a trendsetter in fashion, experienced a decline by December 2022 after a child marketing scandal. The brand faced a sharp drop in sales and store vandalism, tarnishing its reputation and transforming it from a fashion icon to a term whispered with disappointment.
Which is the most successful Kardashian business?
Kim Kardashian's venture, SKIMS, emerged as the most successful Kardashian brand. Overcoming initial hurdles, including global backlash for appropriating the term Kimono, Kim rebranded her "solutionwear" business to SKIMS in 2019. Since then, it evolved into a multi-billion dollar empire. By 2023, SKIMS secured a staggering $270 million in funding, propelling its overall value to an impressive $4 billion. The journey from controversy to triumph solidified SKIMS as a powerhouse.
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