'Worst ad campaign ever': Kim Kardashian faces backlash for new Valentine ad starring Lana Del Rey in provocative SKIMS lingerie
LOS ANGELES, CALIFORNIA: Kim Kardashian announced Lana Del Rey as the star of the latest Valentine collection for her shapewear brand SKIMS on January 18, 2024. In an Instagram post, 'The Kardashians' star announced the 'Young and Beautiful' hitmaker as the star of the latest Valentine collection of her popular shapewear brand SKIMS.
"Our @SKIMS Valentine LANA DEL REY. Music’s queen of hearts @honeymoon opens our dedicated Valentine’s Shop on Tuesday, January 23 at 9AM PT / 12PM ET," she wrote in the caption of the Instagram post. In promotional photos shared by Kim, the 11-time Grammy nominee Lana Del Rey is seen donning SKIMS' V-day lingerie designed for the most romantic time of the year.
The first photo shows the 'Say Yes to Heaven' singer wearing a baby blue lace cutout bodysuit with gloves and bow barrettes. She sits inside a velvet heart-shaped chocolate box that is large enough to accommodate her and her alluring energy. In another snap, Del Rey dons a black slip and matching lace veil giving the ultimate “Gothic Bride” vibes. However, it seems like Kim and Lana's collaboration didn't sit well with the netizens.
One social media user wrote, "I think it's the worst ad campaign I've ever seen."
Another user chimed in, "She just looks awkward in all the pictures."
Followed by another user who penned, "Nope."
A user went on to say, "Oh you feeding the girls!!!"
Another comment read, "Not the one who cried about other artists dressing sexy ."
A curious person asked, "Where the absolute ferk did y’all find that heart thing??????"
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What are the items in the SKIMS Valentine’s collection?
Based on the photo shoot, it seemed that SKIMS' Valentine's Day collection would include comfortable pajamas, such as the heart-patterned one worn by Del Rey.As per a press release issued, "The SKIMS Valentine’s Shop expands its offering to over 29 limited-edition collections of intimates, sleep sets, loungewear and more, with a style for everybody." The collection includes comfortable pajamas, such as the heart-patterned one worn by Del Rey.
The price of SKIMS' Valentine's Day collection which consists of lingerie, sleepwear, and a 'play kit' ranges between $16 and $126.The latest drop of the shapewear brand features lace teddies with matching thong underwear, corsets, and many more loungewear items. SKIMS' new collection is set to drop on Tuesday, January 23, 2024, 9 am PT and 12 pm ET.
One can purchase the items from Valentine's Day drop simply from the official website of SKIMS.
Are Lana Del Rey and Kim Kardashian friends?
It looks like Kim and Lana were good friends or at least mutual fans of each other. In a press release, Del Rey shared, “I’ve been a big fan of SKIMS since the beginning, so being featured in their Valentine’s campaign is so exciting." The pop star went on to say, "Their collection is so pretty and dreamy, which made collaborating with [photographer] Nadia Lee Cohen on the creative so fun. I hope you love it as much as I do.”
During an interview with Vogue about her new collaboration with SKIMS, Lana had nothing but good things to say about the reality TV star, she said, "I love Kim, and I love her family." Their collaboration took place instantly. Lana contacted a mutual friend to help her obtain a dress from Kim's SKIMS Swarovski-studded collection, while another friend arranged the photoshoot. The famed singer added, “So it all happened at the exact same minute, which I took as a serendipitous sign. And I said, ‘Yeah, absolutely.’ I didn’t really hesitate."
Lana Del Rey performed at Kim Kardashian and Kanye West’s pre-wedding festivities
In 2014, Kanye West surprised his then-ladylove Kim by having Lana Del Rey perform three songs for the pair during their pre-wedding celebration party that took place at the Palace of Versailles. Then, Del Rey performed her smashing hit single 'Summertime Sadness' for Kim and Kanye. During their proposal, Kanye hired an orchestra to perform 'Young and Beautiful' by Lana Del Rey. The exes loved Lana and her music.
