Kim Kardashian's face masks sell like hotcakes, fans call her 'opportunist' for cashing in on Covid-19 crisis
'Are these $8 masks the cut up scraps from when you wanted to call it KIMONO?' asked a fan
Kim Kardashian has not let the pandemic stop her or her business and her Instagram account is proof of the same. From posting various photos from her previous photoshoots, she continues engaging with her 170 million followers on Instagram. Her various businesses show no sign of slowing down either and Kim has announced a couple of restocks of her sculpting underwear line, SKIMS. She also added a new perfume to her KKW Fragrances line with a collaboration with her mother and manager Kris Jenner.
She recently added a line of face masks on her SKIMS website and claimed that it sold out within hours following the launch. Coming in five different 'nude' shades, Kim launched the face masks on Saturday morning and made sure to move her product fast. So much so, that a few hours later, the business mogul had to apologize for running out and announced a restock on her Twitter, excitedly.
"'Unfortunately our @skims face masks have sold out today but we're working with our local partner in LA to produce more as quickly as possible. The next batch will be available next week - please sign up to receive more details coming soon, and thank you for your support," she wrote on the micro-blogging site.
The coronavirus lockdown is still in place with phase-by-phase openings in order with places like California making it mandatory to wear masks when out in the public. Kim wasted no time to get on to the burgeoning trend and announced the line. She also announced that SKIMS is donating 10,000 of the face masks to the charitable partners Baby2Baby, Good+ Foundation, LA Food Bank and National Domestic Workers Alliance. However, this did not stop her followers from criticizing her for cashing in on the virus.
"Rather than profiting from a global pandemic, why not donate those face masks to people who are working in the most high-risk industries so they can be protected when trying to do their jobs. Surely the good publicity will outweigh the extra money, you're not short of a few quid," wrote a fan.
While another asked, "Are these $8 masks the cut up scraps from when you wanted to call it KIMONO?"
While another fan pointed out, "Opportunist and greed - the Kardashian way," while another wrote a simple "Schemes by Kim K".
While another pointed out that the 'sold-out' trick was out of her husband, Kanye's book, "The whole “sold out” trick.... create a hype. Ok, we get it. Very Yeezy of u."