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Jay's Pet Butter on 'Shark Tank': What is the cost and where to buy peanut butter dog treat that benefits their hips and joints

'Shark Tank' Season 15 product Jay's Pet Butter can be chilled to make harder pill pockets for pets who require medication
PUBLISHED JAN 26, 2024
Brandan Fokken and Jay Cutler to pitch a pet-friendly treat in 'Shark Tank' Season 15 (ABC/ChristopherWillard)
Brandan Fokken and Jay Cutler to pitch a pet-friendly treat in 'Shark Tank' Season 15 (ABC/ChristopherWillard)

LUBBOCK, TEXAS: Brandan Fokken, a Lubbock company owner, will go on the popular reality television show 'Shark Tank' to sell a pet-friendly treat he designed with his business partner Jay Cutler.

Brandan informed EverythingLubbock.com about his product, Jay's Pet Butter, which is a peanut butter replacement that is healthy for dogs and contains vitamins.

Brandan and his partner, Jay, are both dog lovers with a strong desire to live a healthy lifestyle. According to the pitch, "most commercial-brand peanut butter is full of things that just aren’t safe [for dogs]."

The business owner stated that he and Jay applied online and had multiple interviews with people related to the show. Once that was done, Brandan and Jay were transported to Los Angeles to record their program portions.

Brandan stated that the experience of pitching his goods to sharks was not what appeared on television. He claimed the pair's presentation lasted about an hour, and he appreciated meeting the sharks, particularly Daymond John and Mark Cuban.

'Shark Tank' Season 15 product Jay's Pet Butter (Instagram/jayspetbutter)
'Shark Tank' Season 15 product Jay's Pet Butter (@jayspetbutter/Instagram)

What is Jay's Pet Butter?

Jay, the four-time Mr. Olympia, founded Jay's Pet Butter and has established a history as an entrepreneur as well as in the bodybuilding world. Beyond his success on the bodybuilding scene, Jay has expanded into the realm of pet care with Jay's Pet Butter.

This ingenious invention will be featured on the forthcoming episode of 'Shark Tank' on January 26th, promising a delicious surprise for our animal pals.

Jay's Pet Butter has several unique attributes that set it apart in the market. The pet butter is Xylitol-free and includes no palm oil, salt, sugar, hydrogenated oil, or high fructose corn syrup.

These snacks are made with nutritious ingredients, including flax seeds, banana chips, sweet potatoes, blueberries, and peanuts, making them a healthy and delightful solution for pets of all ages. Jay's Pet Butter stands out not just for its pure ingredients, but also for its additional advantages.

The use of glucosamine is particularly significant, as it provides support for hips and joints, thus contributing to pets' general well-being. Flavors include dessert dough, bacon pieces, flax seeds and glucosamine, banana chips, sweet potato, and blueberry.

'Shark Tank' Season 15 product Jay's Pet Butter (Instagram/jayspetbutter)
Jay's Pet Butter is Xylitol-free and includes no palm oil, salt, sugar, hydrogenated oil, or high fructose corn syrup (@jayspetbutter/Instagram)

Who are the founders of Jay's Pet Butter?

Jay's transformation from bodybuilding champion to successful entrepreneur has been nothing short of extraordinary. Jay retired from professional bodybuilding in 2013 and began sharing his bodybuilding and fitness views on social media.

His success continued with the development of supplements aimed at improving gymgoers' performance and outcomes. Jay is now prepared to take on a new challenge: selling his pet product, Jay's Pet Butter, on the iconic television show 'Shark Tank'.

This is a substantial extension of Jay's brand into the pet business.

Brandan is an American Men's Physique competitor from South Dakota. From baseball to American football, Brandan was an avid athlete throughout his childhood.

He began training in the gym around the conclusion of his high school career to improve his performance in competitive sports. With a strong interest in bodybuilding, Brandan set out to achieve an outstanding physique similar to his bodybuilding idol Arnold Schwarzenegger.

However, he was unable to make progress owing to his lack of fitness expertise. By the end of his high school years, everything began to shift. Because Brandan learned more about exercising and appropriate eating, he quickly developed a terrific body.

'Shark Tank' Season 15 product Jay's Pet Butter (Instagram/jayspetbutter)
A jar of Jay's Pet Butter starts at $13.99 for varieties including Blueberry and Sweet Potato (@jayspetbutter/Instagram)

What is the cost and how to buy Jay's Pet Butter?

A jar of Jay's Pet Butter starts at $13.99 for varieties including Blueberry and Sweet Potato, and orders over $50 can be paid in interest-free installments. It touts itself as a luxury product, given its unique components and claimed health advantages for pets. They're available in four flavors: dessert dough, bacon bits, flax seeds and glucosamine, banana chips, and blueberry. All jars of butter are devoid of high fructose corn syrup, palm oil, salt, sugar, hydrogenated oil, and xylitol.

Jars hold 16 ounces and cost $13.99 or $14.99 on their website. If you buy six, the price drops to as low as $12.33.

Customers frequently consider the pricing acceptable for a product devoid of hydrogenated oils, high-fructose corn syrup, and palm oil. For individuals who respect their dogs' nutrition, purchasing a jar of Jay's Pet Butter is considered to contribute to their general well-being.

Jay's Pet Butter has gained popularity for its tasty selections, which pet owners are increasingly including in their pets' meals. It's a product that's been praised not just for its flavor, but also for the extra advantages it provides, particularly for pets' hips and joints.

On Instagram, fans wrote, "Yes!! My dogs LOVE Jay’s Pet Butter!!" Another user chimed in, "Already bought 6 jars!!!"

One user also wrote, "Great product my dogs love it! I like too!" Another user commented, "Our pups love it!!"

'Shark Tank' Season 15 product Jay's Pet Butter (Instagram/jayspetbutter)
Jay's Pet Butter is ready to become a household favorite (@jayspetbutter/Instagram)

Where is Jay's Pet Butter now?

Jay's visit to 'Shark Tank' to pitch Jay's Pet Butter is an exciting step in his entrepreneurial path. The careful composition and range of tastes show that this product was developed by a real love of dogs.

As pet lovers anxiously await the episode, Jay's Pet Butter is ready to become a household favorite among those who adore their furry companions. Jay's Pet Butter, with its pure ingredients, additional benefits, and a touch of love, is poised to make a stir in the pet care industry.

'Shark Tank' Season 15 product Jay's Pet Butter (Instagram/jayspetbutter)
'Shark Tank' Season 15 product Jay's Pet Butter (Instagram/jayspetbutter)

Who will steal the deal?

We don't think Jay's Pet Butter will depart with a deal this week. Lori Greiner doesn't sell pet items.

Neither does Kevin O'Leary. We don't know about Daniel Lubetzky or Mark, but we suspect they don't make offers either.

Daymond is the sole hope, though it seems to be a long shot. The company's website lacks the "polished" sense that a company doing business with a Shark would have, and this could come in the way of them clinching a deal on the show.

Jay's Pet Butter may not score a deal with 'Shark Tank' Season 15 investors (ABC/ChristopherWillard/Instagram/jayspetbutter)
Jay's Pet Butter may not score a deal with 'Shark Tank' Season 15 investors (ChristopherWillard/ABC, @jayspetbutter/Instagram)

'Shark Tank' Season 15, Episode 12, airs on ABC on Friday, January 26, at 8 pm ET. Catch the latest episode featuring products like Meat the Mushroom, Jay's Pet Butter, Mama Sing My Song, and BarBees Bartending.

For those who miss the episode, it will be available on demand the following day and on Hulu. Additionally, viewers can explore past seasons and episodes on Amazon Prime Video and iTunes.

RELATED TOPICS SHARK TANK (2009)
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