Incredible Eats on 'Shark Tank': What is the cost, who is the founder and how to save planet while eating

Guilty of the plastic waste that he and his family were generating, Dinesh Tadepalli, came up with a fun and edible innovation

                            Incredible Eats on 'Shark Tank': What is the cost, who is the founder and how to save planet while eating
Dinesh Tadepalli, founder of Incredible Eats on 'Shark Tank' (ABC)

There's no denying that plastic has taken over our life. From carry bags to plastic cutlery, there's no escape from plastic. While it's definitely a convenient and cost-effective solution in our day-to-day life, unfortunately, it's pretty bad for our planet. According to reports, by 2050, there will be more plastic than fish in our oceans (by weight)! But if we make some mindful switches and decisions in our day-to-day life, we can cut down on our plastic consumption and plastic waste and in the process save planet too.

Guilty of the plastic waste that he and his family were generating, Dinesh Tadepalli, an entrepreneur from Apex, North Carolina, came up with a fun and edible innovation designed to reduce single-use plastics in an effort to help preserve the world’s oceans. Dinesh will be pitching his innovation- Incredible Eats, an edible spoon to the Sharks- Mark Cuban, Lori Greiner, Kevin O'Leary, Barbara Corcoran, and returning Guest Shark Daniel Lubetzky on 'Shark Tank'. If you're curious to know more bout Incredible Eats, then read on.


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What is Incredible Eats?

Incredible Eats produces edible spoons that can be consumed alongside your food and need not be disposed off like plastic cutlery. Incredible Eats' spoons are made of wheat, oat, corn, chickpea, and brown rice. These delicious spoons are vegan, dairy-free, and non-GMO. These spoons are currently available in various flavors ranging from sweet, savory, to plain such as Oregano Chilli, Black Pepper, Indian Masala, Vanilla, Cocoa, and Plain (flavorless). 

These spoons also have a shelf life of one year. These spoons stay firm in ice cream and other cold foods for 45 minutes and hot treats for 25 minutes, thus giving you ample time to not only enjoy your food but also the spoon as a delicious treat afterward.


Who is the founder?

Dinesh Tadepalli is the brain behind Incredible Eats. In an interview with News Observer, Dinesh shared how he came up with the idea of creating edible spoons after watching his kids throw away plastic spoons after finishing their ice creams. "It suddenly hit me, why did I not think twice about using a plastic spoon? It disturbed me a little bit, like, I’m an educated person, I’m aware of the plastic pollution, but why did I not think twice before using the plastic spoon or a cup?”

Dinesh, who is an engineer, was so invested in his edible spoons idea that he sold his house in California, cashed in all his savings, to fund his startup Incredible Eats. According to The Business Journal, he still has his day job at Intel. Unlike most entrepreneurs, Dinesh isn't getting into the tank for money, but instead to spread the message about plastic pollution. “Money isn’t the point,” he told the outlet. “I want the impact first, then the money and a show like 'Shark Tank' can make a big impact, he said.

What is the cost and where can you buy Incredible Eats from?

Incredible Eats spoons cost between $7.99 to $9.99 for a pack. Incredible Eats spoons are available for purchase either from the brand's website here, or from Amazon here. The product has pretty impressive reviews on Amazon. A customer wrote, "This is a much talked about product in multiple forums and social media. I came across this when this won the 2020 Front Burner Competition. So glad to finally find this on AMAZON. Tried it with multiple foods and holds very well. Didn't notice any difference, other than my cereal tasted better with the Vanilla spoon. Great for outdoors/camping and those guilt trips to the ice cream bucket! And yes, you can indeed eat these after your done, i tried the vanilla and it tasted like fortune cookie. It is slightly on the higher side for price, but given this supports startups aiming to make a difference to the Planet, it's very competitive and hope the price goes down as they scale up."



Where is Incredible Eats now?

According to The Business Journal, Incredible Eats is on track to earn $300,000 in revenue in 2021. The brand is also currently working on creating edible sporks and chopsticks, while also looking into developing gluten-free variants of their edible cutlery. 



Who will steal the deal?

Incredible Eats might pique the interest of guest Shark Daniel Lubetzky. Although the brand's sales numbers and profit margins will ultimately be the major deciding factor for the sharks on whether to invest in the business or not. So, we will just have to wait and watch to see if the Sharks even make a deal.

Daniel Lubetzky on 'Shark Tank' (ABC)


‘Shark Tank’ Season 13 Episode 3 airs on ABC on October 22, 2021, at 8 pm ET. Catch the latest episode featuring products like Oats Haus Granola Butter, Sparketh, Flasky Flowers, and Incredible Eats.

Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.

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