Long Wharf Supply Co. on 'Shark Tank': What is the cost, who is the founder and how you can buy clothing made from oysters and plastic
The effects of fast fashion is not lost on consumers. Instead, people are growing increasingly aware of the impact it has on the climate. From clothing ending up in landfills to violating labour laws, consumers are actively picking brands that focus on giving back in some way or the other. With a growing sense of responsibility, sustainability is the need of the hour.
This is precisely where Long Wharf Supply Co. fits in. With a keen focus on creating sustainable products while maintaining a modern aesthetic, the brand hopes to impress the sharks on Season 13 of 'Shark Tank'. But the question is, will Mark Cuban, Daymond John, Kevin O'Leary, Lori Greiner or Peter Jones take the bait?
What is Long Wharf Supply Co.?
Long Wharf Supply Co. is a clothing brand that focuses on sustainability. In addition, the clothing brand focuses on creating products that have a clean and modern aesthetic and everyday functionality.
The brand's motive is to recycle and create. "Every piece we make helps to reseed coastal oyster reefs that naturally filter seawater in the places we care about most. With this ongoing effort, we hope to reduce waste, change the narrative, and help clean up our inshore waterways for the next generation." is what founder Mike Lamagna had to say on the brand's website.
Who are is the founder?
Mike Lamagna is the founder of Long Wharf Supply Co. Lamagna studied Finance at Merrimack College, as per his LinkedIn. Having grown up by the sea, it was an integral part of who he is, seeing that he describes his younger self as "a salty, sandy, fish & lobster-loving beach baby."
However, over the years, he also grew aware of the sheer amount of plastic waste in the ocean. In a conversation with Maine The Way, he explained how the brand came to be. "The industry overall may be saturated, but I actually think there are very few players today who have an authentic voice, who haven't sold out, or who are truly passionate about what they create. I was working for a successful fashion/retail entrepreneur in NYC so I regularly followed brands and I didn't think anyone was doing it right." he explained.
"I didn't relate to brands that were rooted in other areas of the country or lacked an authentic sense of life around historic seaports. I thought there was an opportunity to tell some of these seaport stories and build a brand around the communities where I grew up. I, terms of product, I always searched for pieces that either weren't made for my grandparents or weren't built with cheap materials and bright pinks/neon greens. I found myself constantly searching for clothing/accessories that could seamlessly go from the city to the seaport. To fill that void, I launched Long Wharf." he added.
What is the cost and where to buy the Long Wharf Supply Co. products from?
Long Wharf Supply Co. has an extensive range of products, from clothing to accessories, all of which can be purchased on the brand's website. Accessories retail from $28 onwards, while clothing retails from $128 onwards.
Where is the Long Wharf Supply Co. now?
The brand is currently promoting its collection -- The SeaWell™️ Sweater, which is created using recycled oyster shells and recycled water bottles. Garments use 5-6 oyster shells and eight water bottles for production, preventing them from going into landfills. The collection also reseeds up to 30 oysters & naturally filters 1,500 gallons of seawater every day.
Who will steal the deal?
Seeing that the brand falls under the retail category, the shark most likely to take the bait is Daymond John, seeing that he has the expertise to take the brand above and beyond.
'Shark Tank' Season 13 Episode 2 returns to ABC on October 15, 2021, at 8 pm ET. Catch the latest episode featuring products like Songlorious, Long Wharf Supply Co, Mute Me and Proper Good on October 15, 2021, from 8 pm ET to 9 pm ET.
Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.