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'Very disturbing': Heidi Klum and daughter Leni SLAMMED for intimate lingerie photoshoot

Former Victoria's Secret angel Heidi Klum and her daughter Leni Klum, 18, posed in sexy lingerie for the Italian company Intimissimi
UPDATED OCT 13, 2022
Heidi Klum (L) and her 18-year-old daughter, Leni (R) posed in only their underwear for the Italian underwear company Intimissimi (@intimissimiofficial/Instagram)
Heidi Klum (L) and her 18-year-old daughter, Leni (R) posed in only their underwear for the Italian underwear company Intimissimi (@intimissimiofficial/Instagram)

Heidi Klum and her 18-year-old daughter, Leni, are facing backlash for appearing together in lingerie in a new ad. The former Victoria's Secret angel and her model daughter posed in only their underwear for the Italian underwear company Intimissimi. Intimissimi captioned a photo of the two, “Like mother and daughter. Every woman has a special place in her heart for her favorite lingerie.” The brand also shared a handful of images and videos from the photo shoot. 

The caption for one such video reads, “A story of self-confidence, joy of life, and love between a mother and a daughter. Together @heidiklum and @leniklum celebrate The Art of Italian Lingerie.” However, even though both models thoroughly enjoyed shooting the video, many online viewers found the photoshoot "very disturbing." One user wrote in the comment section of the post, “I like to think I’m progressive in these things but mom and daughter in lingerie in the same video shoot is just a bit sick.” “The photo is weird and the caption makes it weirder lol,” another added.  


Heidi Klum, 49, flaunts her stunning physique in sexy lingerie pic with daughter Leni, 18

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Someone wrote, “Sexualizing your daughter the moment they turn legal is weird.” “I wouldn’t model sexy lingerie with my mom,” another added. "Very disturbing," yet another user remarked. However, some defended the photoshoot and praised the brand campaign. One such user wrote, “I see nothing wrong with this, nothing disturbing.” “Beautiful & very classy…more skin is shown in bathing suits…her daughter is 18…legal…they’re both GORGEOUS & the only reason for the negative comments is 💯% pure “jealousy!” another added.  Someone wrote, “Amazing mother and daughter.” 


"Wow, finally a mommy model with her daughter instead of influencers I'm sick of seeing all the time. Good advertisement this time,” another added. "This is actually a very classy ad for underwear, beautifully embracing the Italian background of this brand. It's mother and daughter in everyday underwear and if you automatically sexualize this that is your problem! You might wanna think about the fact that not every woman's body in underwear is meant to be sexual and that it is just a regular clothing item,” yet another user remarked. 


Meanwhile, last year, Klum and her daughter appeared together on the cover of the Vogue Germany issue. Leni wrote on Instagram at the time, "So excited for my first cover!! I had so much fun on set with @voguegermany couldn't dream of a better start!! Thank you for being by my side @heidiklum.”


Leni frequently spent time with Klum on TV sets and expressed interest in modeling and hosting shows, according to Klum in 2020. She revealed to the People magazine at the time, "She kind of comes [on set] and looks and learns not just what I do but also what all the different people are doing on a TV set. I think it's very interesting to her. When you're that age you're still trying to figure out who you are, and what you want to be, and kind of see for the first time what are all these different jobs to make a TV show happen. She does want to do what I do."


This article contains remarks made on the Internet by individual people and organizations. MEAWW cannot confirm them independently and does not support claims or opinions being made online.