From Princess Diana to Marilyn Monroe, fashion industry may use AI to bring dead celebs to runways
The fashion industry has been stuck in a cycle of wasteful overproduction for many years. The global pandemic tipped the industry over the edge just as it was about to collapse. However, it has offered fashion businesses and designers an opportunity to take a step back, slow down, rethink, and produce for the future.
The term 'metaverse' is used frequently to refer to the hyper-interactive, artistic digital spaces where people work, play, socialize, and shop. There is a lot of curiosity about the metaverse's potential, despite the fact that it is still in its infancy. It may present new opportunities for firms and the larger part of the fashion sector to connect with Gen Z and other tech-savvy, young customers.
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Imagine a scenario, the lights start to lower as Anna Wintour, editor-in-chief of US Vogue, takes her place in the front row of the catwalk, between the Beckhams and the Kardashians. The biggest names in fashion have gathered in this tiny, exclusive group to watch a momentous occasion, and there is a murmur of excitement in the air. The music starts off loud and pounding. Lenses are primed by photographers. Then, amid a sea of flashes, a 19-year-old Kate Moss walks down the runway while sporting Calvin Klein's brand-new Autumn/Winter 2023 line. It takes a moment for the fact that the model on the runway is a teenager to sink in and that Kate Moss, the most successful supermodel in history, turned 49 last month. Nevertheless, the Croydon supermodel maintains the same dewy and waif-like appearance that she did in her very first photo shoot for the illustrious American fashion magazine in the 1990s.
It's a tempting idea that raises the possibility that fashion shows may go virtual in the future. If Moss ever returns to the runway as a 19-year-old aspiring model, it will be as an avatar, a virtual persona. The next big development in artificial intelligence (AI) technology is the ability to resuscitate a model from the past and clothe her in tomorrow's couture.
'It is possible to put a 3D model on a runway'
A leading luxury brand held an experimental fashion show with avatars last year (2022) that viewers could view through virtual reality goggles. Nicole Reader, the founder of Modern Mirror, a New York fashion technology agency, said via Daily Mail, "I don’t think we’re far off from the digital and physical worlds colliding over fashion. It is already possible to put a 3D model on a runway and make her walk. Using special holographic tech, they could even appear and walk alongside the real model. AI tools could help bring this all to life within a year."
As a result, some of the most recognizable figures the world has ever seen could be seen following 19-year-old Kate Moss down the ramp. Grace Kelly carrying the most recent Hermes handbag (the fashion house named its most sought-after handbag in her honor) along with the beautiful Marilyn Monroe, who is infamous for stumbling across a subway air vent while wearing a flyaway dress. This time, however, she is wearing the most recent pair of Jimmy Choo shoes. Audrey Hepburn wearing the most recent little black dress by Givenchy and accessorized with Tiffany jewelry. Even Diana, Princess of Wales, could be seen sporting important pieces from her former friend Donatella Versace's upcoming collection.
