THE NOBLE SAUVAGE: Johnny Depp re-signs million-dollar deal with Dior as Amber Heard scrapes by
When all other brands and production houses cut ties with the 'Pirates of the Caribbean' star, Dior had stood beside him. Now, emerging victorious from the defamation trial against ex-wife Amber Heard, Johnny Depp has signed a new deal with the luxury brand. With this, he will continue to remain the face of their 'Sauvage' line of fragrances.
It has come to light that Depp's new multi-year contract with Dior offers him a whopping 7-figure deal. Backing Depp during his period of distress has certainly paid off for Dior in the recent past. 'Sauvage' emerged as the best-selling men's fragrance globally, reiterating the fact that any publicity is good publicity. So, it is only natural for Dior to hitch their wagon onto Depp and ride the wave once again.
Depp had previously come aboard as the face of the brand back in 2015. Since then, despite the highly publicized Heard-Depp trial, the brand has benefitted from his sheer presence. After all, who can forget the sizzling promo clip of Depp playing a guitar in the desert?
News of the new contract has gained ground ever since photographer Greg Williams and several others from Dior recently attended Depp and Jeff Beck's rock concert in Paris. Their presence and subsequent post on social media platforms was a clear signal of their support for the megastar. The caption posted by Dior's Instagram page read, "...Fearless yet human, just like Sauvage" - a clear reference that the luxury brand is keen to continue its association with its muse. The same post also features on the actor's own official Instagram page.
Now, with the infamous trial behind him, the acclaimed movie star hopes to move on with his personal and professional life. It, therefore, comes as no surprise that Dior would re-engage with their ambassador. It was earlier reported by BoF that Dior's parent company LVMH witnessed an organic growth of 13% in the first half-year turnover in their perfume and cosmetics division. While the fragrance in itself is a commercial success, one cannot help but factor in the Depp effect.
While everyone else had thrown him to the wolves, Dior's unflinching support of Depp was a masterstroke in itself. They were met with a tremendously positive reception by the public who lauded their stance. Now, with Johnny re-signing a deal with them, fans have come out to thank the brand. One user wrote on Twitter, "Brilliant news, thank you #Dior for your continued support #JohnnyDepp I couldn’t be happier for him he deserves everything & more #DiorSauvage #JohnnyDeppIsALegend."