Celine Dion releases intriguing new ad announcing a gender-neutral children's clothing line

The 'My Heart Will Go On' singer posted the video on her Twitter and Instagram to prepare fans for the launch of her new clothing brand.

                            Celine Dion releases intriguing new ad announcing a gender-neutral children's clothing line

Celine Dion released an interesting new clip on social media announcing her new gender-neutral clothing line for children called 'Célinununu.'

The video involves Celine being tackled to the ground by a police officer who proceeds to handcuff her. The short 10-second clip ends with the singer smiling sheepishly saying, “It’s OK, it’s OK, “I’m Céline Dion.” The name of the brand slowly spreads across the screen inside a plus sign, making an already cryptic video all the more intriguing. A tweet by the star featuring the same video read, "Grand unveiling tomorrow… // Grand dévoilement demain… - Team Céline"


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Grand unveiling tomorrow… 🙌🏻 😉- Team Céline . Grand dévoilement demain… 🙌🏻😉 - Team Céline

A post shared by Céline Dion (@celinedion) on



Page Six reports that the clip is a teaser for her upcoming children's clothing brand.  The homepage on the website of the new brand reads, "Célinununu unites two forces by one voice: fashion has the power to shape people’s minds. Inspire your children to be free and find their own individuality through clothes." The website so far has quite a few products listed for children including sweatshirts, leggings, and baby clothes including hats and onesies. The website also features photographs with captions such as, “raise boys and girls the same way” and “you are entirely up to you.” The clothing line will launch on Tuesday.

Fans responded to her new ad on Twitter saying things like, "OMG super excited here!!! I need a longer video haha", another fan commented on her acting in the video and wrote, "Can someone plz present this incredible woman with a movie script #queen #oscar lol." Several of the other replies on Twitter saw fans expressing confusion trying to decipher what exactly the video was about.

According to The Hollywood Reporter,  the 50-year-old singer launched a lifestyle brand last year titled 'The Celiné Dion Collection' at Nordstrom. The collection includes T-shirts, hats and polos and even handbags. Despite announcing that she is retiring from her Las Vegas residency, Dion seems to have interesting projects in the pipeline including her soon to be launched children's clothing brand. She made an official announcement that she will end her eight-year residency at The Colosseum at Caesars Palace in Las Vegas on June 8, 2019. 

Dion has had a successful career in the music industry and is considered one of the greatest pop singers of all time. Her powerful love ballads are known for their evocative sentimentality.