'Camp Runway': Model scout Erin Scimeca spills the beans on her latest E! Snapchat reality show
'Camp Runway' features 12 aspiring models who go through numerous trials and tribulations to emerge as the next new faces in the world of fashion
The world of fashion reality television just got its newest show — Snapchat Originals and E!'s latest project 'Camp Runway' that aims to help aspiring models reach their full potential, that premiered on November 1. Owned and founded by legendary model scout Erin Scimeca, the show will feature 12 aspiring models who go through numerous trials and tribulations to emerge as the next new faces in the world of fashion. Over the course of the show, the models will go through rigorous learning experiences from fashion's elite, including agents, stylists, and photographers to not only hone their runway and editorial skills but also form lasting friendships. The ultimate goal? To win the coveted contract with fashion boutique agency Industry Model Management.
After the show, some of the girls have gone on to model in New York, London, and Paris for fashion giants like Dior and Gucci, among others. Watch 'Camp Runway' on Snapchat Discover.
Erin Scimeca tells MEAWW about the exciting new venture, what it takes to succeed in the business and what she thinks about Instagram models. Excerpts from an interview:
In the world of fashion reality TV, what sets 'Camp Runway' apart?
No drama! LOL. The models and myself featured in the show were not signing up to be TV stars or actors. We wanted people to be able to get an inside glimpse into what it takes to develop a new face, as well as seeing that models start off as young people with the same problems that everyone else faces.
What should we expect from 'Camp Runway' in a nutshell?
A large, multi-day slumber party with teenage girls who all share one thing in common - they want to make it in the world of modeling! There is competition, runway lessons, photoshoots, a contract at stake, late-night girl gossip, and it all takes place in the beautiful location of Cape Cod.
What are some of the lessons these aspiring models will have to learn in order to make it to the top?
Rejection — it is probably the hardest part of the business. You need to build a thick skin and realize that just because a client, or an agent, passes on you, it doesn't mean you can't be right for them at another point in time. Moreover, it is not PERSONAL. So many decisions and opinions go into booking a model and it isn't because they don't like them personally, it could be because they decided to use only blue eyes or they want a brunette instead of a blonde. It is hard to explain that to a young person, or really anyone, as of course, it is their image that is being judged.
This is a business — most models forget that this crazy world of modeling is a business and like any business, you need to invest time into it and you need to treat it as a business. Partying, drinking, drugs, staying out late - are not going to get you hired for jobs. And like any business, if you want to be successful you need to put 150% of your effort into it as it takes more then just your agent to make it happen for you!
Personality — Personality can make or break your career as a model. No one wants to hire someone that is not confident or who is going to be a dud on set all day. They want that IT factor! That is why I find Camp so important as the girls are coming on their own and not knowing anyone else so it puts them out of their comfort zone and teaches them how to shine.
As a model scout, what is the one thing that you think can make or break a fashion model and why?
Not having the drive. This business has a lot of competition and there is always someone else out there that wants it just a little bit more. If you sit around and wait for it to happen or feel that your looks alone will make it happen, chances are it won't. A lot of models think that it lies solely in the hands of their agents. Models need to be putting in just as much effort, if not more, than their agents are, as in the end, they are the ones that meet the clients and hopefully book the job.
Why did you decide to create this Camp?
I feel that it is really important to teach and educate in any business you are going to be involved in. The world of modeling is so elusive with not many ways for someone off the streets to learn about it. Nowadays, it is hard to break into it with just a pretty face. You need to learn and understand all aspects of the business. I, of course, want to see my models succeed as much as they can and how else can I expect them to stand apart from the other beautiful faces out there but by giving them the tools to do so.
Will the show be anything similar to Model Camp? If yes, how?
(Note: Model Camp is a project started by Erin where models are trained in a similar way)
The show was built on the foundations of my Model Camp, so yes they are similar. We just don't usually have cameras and booms following our every move! My Camp involves runway lessons, photoshoots, friendly competition, seminars and the most important part, friendship building, which you will see a lot on the show.
In your experience, do you think that movements like #metoo and Time’s Up have made any real difference to the fashion industry?
Yes, I believe that these movements have given models, and people in general, the power to feel comfortable about speaking up when they are put in uncomfortable situations. I also hope that it has made everyone realize every individual deserves respect.
What do you think about Instagram models?
I have a love/hate relationship with it. I love the fact that it has opened the industry to hiring models of different shapes, sizes, and colors but I also don't like the way that it can take a job away from a model that doesn't have a famous parent or funds to gain millions of followers.
With IGTV, Snapchat Originals and Facebook Watch, the focus so far has been reality shows. Why do you think that is? Do you think that it could potentially become the 'it' platform for reality shows?
I think it is a great platform for reality shows as I don't feel young people or millennials are watching traditional TV very much and that age group seems to be a big fan of Influencers and such. Snapchat Originals is great as the episodes don't take up a huge amount of time and we all know that our lives are busier than ever!