‘Go woke, go broke’: Bud Light slammed for partnering with controversial trans influencer Dylan Mulvaney
SAN FRANCISCO, CALIFORNIA: Bud Light sparked a troubling backlash after collaborating with controversial trans influencer Dylan Mulvaney, who announced that she is the newest spokesperson of the beer company. The 26-year-old influencer announced the partnership on Saturday, April 1, when she unveiled the brewer's new cans. The company had sent Bud Light packs with her face as a way to celebrate her "365 Days of Girlhood" milestone.
Mulvaney took to her Instagram on Saturday to share a video of herself flaunting a beer can with her face printed on it. “Happy March Madness!! Just found out this had to do with sports and not just saying it’s a crazy month! In celebration of this sports thing @budlight is giving you the chance to win $15,000! Share a video with #EasyCarryContest for a chance to win!! Good luck! #budlightpartner,” Mulvaney wrote on Instagram. As a part of the campaign, she posted another video where she is seen drinking a Bud Light beer in her bathtub, according to NY Post.
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‘R.I.P bud light’
The collaboration was met with backlash on social media where users labelled it as just another attempt to spread gender propaganda. John Cardillo, a conservative commentator, advised the beer company to pay more attention to the demographics of its customers rather than following the advice of its "woke creative teams." 'Who the hell at @budlight thought it was a good idea to make a grown man who dresses like a little girl their new spokesperson? Brands have to stop listening to their woke creative teams and get in touch with their consumer demographics,' Cardillo tweeted.
Who the hell at @budlight thought it was a good idea to make a grown man who dresses like little girls their new spokesperson?
— John Cardillo (@johncardillo) April 2, 2023
Brands have to stop listening to their woke creative teams and get in touch with their consumer demographics.
Podcaster Stephen Miller dubbed the announcement of the collaboration as "the weirdest thing" he had ever seen. “Message to conservative families from @budlight seems to be: We will encourage and even celebrate the erasure of men and women along with all the values you care about. They’ve gone totally woke. Will you ever spend your money with them now?” director Robby Starbuck tweeted. Another user wrote ‘@ClownWorld_ Go woke go broke. R.I.P bud light 🤦♂️
Might genuinely be the weirdest thing I've ever seen in my life. https://t.co/WRu8fa6OOq
— Stephen L. Miller (@redsteeze) April 2, 2023
Message to conservative families from @budlight seems to be: We will encourage and even celebrate the erasure of men and women along with all the values you care about. They’ve gone totally woke. Will you ever spend your money with them now? pic.twitter.com/ebtfHUoji3
— Robby Starbuck (@robbystarbuck) April 2, 2023
Dylan Mulvaney’s previous controversial collabs
Before Bud Light, the San Diego native has struck deals with Ulta Beauty, Crest, EOS, CeraVe, Native, Kitchen Aid, and Instacart, among others. Most recently, the trans activist announced that she had a new partnership with women's designer fashion company Kate Spade. According to Assil Dayri, a social media specialist and the head of AMD Consulting Group, Mulvaney receives about $75,000 for each cosmetic, credit card, or fashion item she promotes, Daily Mail reported.
However, this is not the first controversy she has courted. Previously, the influencer had been accused of "womanface" by certain feminists, who contend that she is playing the role of a woman she likes while avoiding the everyday sexism experienced by women. She gained popularity on TikTok for her "days of girlhood" series, which has 10.8 million followers and features her talking about topics she thinks are "accessible" to trans women. They include finding love, being a performer, having a family, and being a mother.
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