Billie Eilish models nude lingerie in sultry video to promote her fragrance 'Eilish' ahead of Valentine's Day
LOS ANGELES, CALIFORNIA: Billie Eilish had a clear message for her 108 million followers on Instagram- to ensure that buying her perfume was part of their Valentine’s Day checklist. The singer had posted a video of her posing in nude lingerie in a series of sexy poses, with the accompanying caption stating, “shop Eilish for valentines day.”
Eilish is seen posing sultrily in the blurred footage, where she is holding a bottle of Eilish perfume- with the lens following her from head to toe. This is not the first time that the singer, 21, ‘got her sexy on,’ to promote her perfume line. In November, she posted photos of herself posing in the middle of a harsh downpour of rain to promote her latest fragrance, Eilish No 2. “WHAAAAAAAAAT!!!!?!!?! Eilish No. 2 will be available tomorrow at 9am PT in the US!!!!!!!!!! on billieeilishfragrances.com !!!!!!!!!! i couldn’t be happier with every piece of this. i’m beyond excited for you to have it,” she captioned the post.
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The fragrance, which is interestingly made to look like the chest, neck, and collarbone- the singer’s favorite parts of the body- is intended to depict the ‘bond’ between the curves of the body. The 'No Time To Die' singer had previously expressed her happiness at being able to create her own perfume in an interview with Vogue, saying, “Perfumes have been one of my greatest joys in life, and I’ve always wanted to make one.” She then went on to add, “And not as Billie Eilish, not as an artist, not as a singer; I wanted to make a perfume to have a perfume. It has nothing to do with me, I’m just branding it so that people see it.”
“I’ve always had an infatuation with back and collarbones and just like, bones and bodies,” she explains about the form of the perfume bottle. “I didn’t want to have it be a certain body type.” About her choice to make the bottle's look to match parts of the body, Eilish said, “I wanted it to feel like you could see anybody in it, and you could be it…I like the idea that you can see the person that you are in love with in it, somehow; I feel like it could match anybody, almost- or you.”
Eilish has been very vocal about her love for perfumes and has also gone so far as to incorporate them into her musical career. While she was on tour, she had asked her fans to bring perfumes with fragrances that held some meaning to them. “They would all describe to me what [the scents] meant to them and how they found them and what memories they had to them,” she says. “I gave myself memories with those smells. And then I had this even deeper connection to the fans…It’s so interesting to me, hearing what people like.”