Beyonce takes fans by storm with launch of stylish promo video for her Ivy Park collaboration with Adidas
Beyonce Knowles-Carter revealed that her new Ivy Park line collaboration with Adidas will come on January 18. On January 9, the Queen Bee officially launched a promotional video for the line. The popular singer is a creative partner for Adidas for her signature line and the whole project is to relaunch Ivy Park and make it a global brand.
Beyonce announced the release date for the Adidas x Ivy Park line while posting a photo of her sporting Ivy Park ear-cuffs on social media.
“This is the partnership of a lifetime for me. Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of her business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader,” Knowles said in a statement.
Beyonce's partnership with the immensely popular sports brand Adidas has allowed her to add footwear to her line now. The launch of Ivy Park will include the singer's hand-selected footwear models, mixing them with seasonal trends. Speaking about the birth of the partnership, she said in an Elle interview from December 2019, "My mother instilled in me the idea that creativity starts with taking a leap of faith—telling your fears they are not allowed where you are headed. And I’m proud to do that with Adidas. I am excited for you to see the campaign for the first collection of this new partnership. It incorporates my personal style and expands that to include something for everyone. I love experimenting with fashion, mixing high and low, sportswear with couture, even masculine and feminine."
"This new line is fun and lends itself to creativity, the ultimate power, I focused on designing a unisex collection of footwear and apparel because I saw so many men in Ivy Park. The way they have embraced the brand is an unexpected gift. I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules. I took a chance on myself when I bought my company back. We all have the confidence in us to take chances and bet on ourselves," the fan-favorite singer continued.
Here's a sneak peek of the collection:
