What is Bad Bunny's net worth? A look at rapper's massive fortune as he drops new album 'El Último Tour del Mundo'
Most of Bad Bunny's earnings come from his rapping career and his 2021 Grammy nominations could boost his net worth
Puerto Rican singer, rapper and songwriter Benito Antonio Martinez Ocasio, better known by his stage name Bad Bunny, has quickly become popular thanks to his unique vocal skills and fashion sense, as well as his style of music which blends Latin trap and reggaeton with rock, bachata and soul. Born and raised in Vega Baja, Puerto Rico, Bad Bunny launched his career on SoundCloud as he worked as a supermarket bagger while also attending university. As his music began gaining attention, he was soon signed and released his breakout single, 'Soy Peor' in 2016. With hit singles like 'I Like It' and 'Mia' with rappers Cardi B and Drake respectively and his debut album, 'X 100pre' pronounced 'Por Siempre', meaning 'Forever'), following, Bad Bunny soon overtook the world of Latin music and won the Latin Grammy for Best Urban Music Album.
However, with his third album release of the year on Black Friday, November 27, fans of the rapper are worried that it may be Bad Bunny's last album. Bad Bunny has hinted at retirement on previous albums and is beginning to embark on an acting career, appearing in Season 3 of Netflix’s 'Narcos: Mexico'.
His new album ‘El Ultimo Tour Del Mundo’ meaning the last tour of the world will have 16 tracks and will feature the Latin Grammy-winning singer’s chart-topping single ‘Dakiti’ featuring Jhay Cortez along with artist collaborations with Rosalia and ABRA. ‘Dakirti’ has charted at number one on both the Billboard Global 200 and Billboard Global Excl US charts. The album release comes just days after it was announced that Bad Bunny had tested positive for Covid-19.
Drake popularly rapped, "I started from the bottom," but it could not be truer for anyone than Bad Bunny. According to Project Hatch, Bad Bunny has an estimated net worth of $8.3 million. Most of his earnings come from his rapping career, which boasts two platinum albums and crossover hits. Bunny also has endorsement deals with Foot Locker & Apple. He discussed his sizable wealth during a 2019 chat with Interview Magazine.
“The only difference between [my real self] and Bad Bunny is 16 million followers on Instagram. And the money that Bad Bunny has in the bank,” Bad Bunny explained during the interview. “[I used to] have, like,$7. The numbers are different, but I’m still the same– even my insecurities remain the same. Money does not change people, people change and that’s not a bad thing.”
The Puerto Rican rapper's net worth could skyrocket after next year's Grammy Awards ceremony. The artist has been nominated for Best Latin Pop or Urban Album for 'YHLQMDLG' and Best Pop Duo/Group Performance with Dua Lipa for 'Un Dia' ('One Day'). Grammys improve net worth by raising an artist’s profile. Jeff Price, the chief executive officer & founder of Audiam, told Fox Business that opportunities tend to skyrocket after an artist wins a Grammy. “What Grammys do are [sic] give you a badge of honor, which then other people report on,” Price explained. “The Grammy is a trigger to call someone else to bring you publicity. They add value.” Bunny could benefit from the phenomenon known as the “Grammy Bounce.” Forbes reported that artists experience a 55% increase in concert ticket sales and fees in the year following a Grammy win. Taylor Swift garnered a whopping 380% increase after she won her first Grammy in 2010.
‘El Ultimo Tour Del Mundo’ releases on Friday, November 27.