Are Kardashians profiting from Addison Rae and Charli D’Amelio? TikTok stars' appearance on their show speaks volumes
LOS ANGELES, CALIFORNIA: Two of the most popular TikTok stars, Addison Rae and Charli D'Amelio have finally made their way onto 'The Kardashians'. While the influencer family is one of America's most influential clans, many believe that they might have actually benefitted from the Gen Z stars' appearance on their show.
Regardless, besides improving connections, it also bodes well for Rae's and D'Amelio's transition to more traditional celebrity from TikTok stardom. But did it really help the Kardarshians in any way?
TikTok stars' ties with Kardashians
Addison Rae Easterling and Charli have a huge fan base. The duo popped up at a 'Poolside with Poosh' event for Kourtney Kardashian Barker's lifestyle brand on a recent episode of 'The Kardashians'. The event also demonstrated how close TikTok's stars have become to the closest thing the US has to a royal family, while simultaneously featuring glamorous, health-conscious aspects like Erewhon smoothies and synchronized swimming displays (as well as a cameo from Kendall Jenner's 818 Tequila). There are already connections between Rae and D'Amelio and Kourtney Kardashian's social group. Thanks to their well-established friendship, Rae has been on 'Keeping Up With the Kardashians'. Currently dating Kourtney Kardashian's stepson Landon Barker, D'Amelio has previously described her boyfriend's family as "nothing but kind." Undoubtedly, she stands to gain from being close to youthful talent.
On the other hand, by participating in Poosh videos or being on 'The Kardashians', Rae may use her cross-platform, online influence to benefit both the Kardashians and her own brands. After all, North West, who shares an account with her mother Kim Kardashian, is the finest TikToker in the Kardashian-Jenner clan.
Gen-Z celebrity status
On the other hand, Addison Rae and D'Amelio's transition from TikTok into the world of traditional celebrity is marked by their appearance on 'The Kardashians', the family's flagship reality show. Rae has already appeared in the Netflix movie 'He's All That', while D'Amelio has launched her family's reality TV program, 'The D'Amelio Show'. However, some of those endeavors raise doubts due to the influential careers of the women involved. Being seen with a Kardashian confirms that they are successful and a part of the conventional celebrity scene. Furthermore, while Rae and D'Amelio have expanded their professional paths beyond conventional influencer work, the famous family values their online presence and Gen Z celebrity status.
