Apple TV+ set to launch in over 100 countries but there's little to worry Netflix, NBC and Disney
Apple TV will be an ad free subscription-based service, streaming video on demand and everything available online will also be downloadable
After months of anticipation, Apple finally unveiled what it's new streaming service Apple TV, supposed to compete with Netflix, is going to look like. As part of it will be Apple TV+, the service features the company's original programming and was just announced by CEO Tim Cook.
"As you can tell, today is going to be a very different kind of event," Cook said before introducing the app through a video that featured the likes of Hollywood directors Steven Spielberg and M. Night Shymalan, along with stars attached to the shows that will help shape Apple’s service, like J.J. Abrams.
Stars from its original programming slate took the stage after Cook, with Spielberg going first. He spoke about his upcoming reboot of the 1926 series 'Amazing Stories'. "My dad used to read them to me," said the director taking the stage explaining why the stories are so special to him. Spielberg added he would be "resurrecting a 93-year-old brand into a whole new batch of amazing stories" and hoped the audience would like it.
Then, 'Friends' star Jennifer Anniston and actress Reese Witherspoon took the stage to talk about their upcoming series on Apple TV+ called 'The Morning Show' followed by Steve Carell, Jason Momoa, Kumail Nanjiani, JJ Abrams and Sara Bareilles.
Oprah Winfrey, graced the stage next, and was welcomed with thunderous applause. The service will be available on the Apple TV app. It will be an ad free subscription-based service, streaming video on demand and everything available online will also be downloadable.
The service claimed to have the "best in entertainment" with original exclusive content and with new additions every month. It will be availble in over 100 countries starting this fall. "We designed a new TV experience where you can pay for only the channels you want, all in one app, with the password you already have," said Apple’s Peter Stern about the Apple TV app.
"Watch everything on demand and ad-free. Download your shows to take with you anywhere. Enjoy the highest quality picture and sound available,” he added. "The Apple TV app has been entirely redesigned to keep all content in one place. No more bouncing around from app to app," Stern said.