Amazon Prime Video edges past Netflix to become biggest streaming platform in the US
LOS ANGELES, CALIFORNIA: There was a time when traditional cable networks and TV used to rule everything, and even though millions of people still watch a lot of their favorite titles on TV, streaming services have undoubtedly dented their market by giving viewers quality content every now and then. Netflix started the streaming wars by becoming the biggest streaming platform in the US and over the years, it has ruled the charts by garnering a lot of subscribers from every corner of the US. However, it seems Netflix’s reign has finally come to an end as Amazon Prime Video has edged past the aforementioned streaming service as the biggest platform in the nation.
According to the renowned research firm Parks Associates (via Deadline), data shows that Prime Video has become the #1 streaming service in the United States as of 2022. This is the first time in the last four years that Netflix has been dethroned from the domestic streaming market. The rankings by the research firm are based on the estimated numbers of subscribers through September 2022 from the firm’s OTT Video Market Tracker. The report also indicates that Netflix has more than 73.4 million subscribers in the US.
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Prime Video got a lot of boost from all the big titles they have released in the recent past, especially ‘The Lord of the Rings: The Rings of Power’, ‘Jack Reacher’ and more. However, Netflix continues to be the #1 streaming platform in the world with 223 million subscribers. Meanwhile, Disney+ now has more than 164.2 million subscribers in the US, but Disney’s tally gets bigger when we mix Hulu and ESPN+. As of now, across all the platforms, Disney has over 235.7 million subscribers globally.
The third position in the list goes to Hulu while Disney+ and HBO Max rounded off the Top 5.
Paramount+ continues to be in seventh place after getting a boost from shows like ‘1883’, ‘Mayor of Kingstown’ and many more. Meanwhile, Apple TV+ sits comfortably at 8th. The newest entry in the list is Peacock, the official streaming service from NBC, which has more than 15 million paying subscribers now. Even though many believe that Peacock’s growth has been slow and it didn’t match expectations, the streaming platform seems to be getting a good amount of clout recently.
Here’s the full list:
1) Amazon Prime Video
2) Netflix
3) Hulu
4) Disney+
5) HBO Max
6) ESPN+
7) Paramount+
8) Apple TV+
9) Peacock
10) Starz