Meek Mill, Justin Bieber, Yo Gotti and others take part in Michael Rubin's All In Challenge to tackle pandemic
For those concerned about how things are looking during the coronavirus pandemic, there is some good news: there is a spirit of generosity among celebrities stirring as Michael Rubin has launched his All In Challenge on April 14.
The new movement by the Philadelphia 76ers co-owner comes as a way to raise money to provide food across the country during the pandemic and calls for his celeb friends to take part by chipping in with "their most prized possessions" for auction as well as to "create a once-in-a-lifetime fan experience that money can't buy."
In Rubin's announcement video shared on Twitter, he opened with, "Over the past month, everyone's worlds have been turned completely upside down."
He explained, "I find myself watching TV all the time for the news and looking at my phone, and it keeps motivating me in saying like, 'How else can I help? What else can I do to make any small impact on this pandemic?'"
He goes on to speak about the people who have contracted the coronavirus, those who are out of work, first responders, who he calls "the heroes", and shared, "That has motivated me and some of my closest friends to say, 'How do we really do something about this?'," before revealing the name of the challenge.
Celebrities have already started pouring in their responses. Meek Mill was quick to accept the challenge and said he would be donating his 2018 Rolls-Royce Phantom.
He said, "I'm in a position where I can help out, so you know me, they said 'all in' and I came right out the door with my biggest car, my favorite car." He went on to challenge James Harden, LeBron James and Floyd Mayweather.
Justin Bieber also joined in quickly and offered to fly to the winner's home and sing his 2009 hit song 'One Less Lonely Girl'. He challenged Chris Brown, Kanye West and Chris Pratt.
Yo Gotti said he would be donating his Platinum Presidential Rolex watch as well as his luxury tour bus. He nominated Penny Hardaway and Zach Randolph for the challenge.
Other musical celebs offering to help included Miguel, Robin Thicke and Timbaland while in the sports field, Tony Hawk, Peyton Manning, Alex Rodriguez and more pitched in.
Fans can enter to win starting at $10 and all proceeds will be donated to non-profits like No Kid Hungry, Meals on Wheels and America’s Food Fund.