Will Elon Musk compete against Joe Rogan? Twitter to challenge Spotify by launching 3-hour podcast feature
LOS ANGELES, CALIFORNIA: Elon Musk declared that Twitter's new feature of three-hour audio videos is going to rock the social media industry. It seems like Twitter's CEO is seemingly attempting to take on Joe Rogan's most-watched podcast, 'The Joe Rogan Experience'.
Musk made the choice after responding to a Twitter user's request, which sparked excitement among content creators. The move is intended to improve Twitter's video capabilities while also catering to the growing popularity of podcasts.
Will Twitter allow 3-hours podcast videos?
The interaction started when American comedian and podcaster, Theo Von, tweeted about the platform's comic inflexibility, which piqued Musk's interest. He wrote, "My podcast with Roseanne was removed from another platform so i want it to be able to live somewhere. Amen!"
My podcast with Roseanne was removed from another platform so i want it to be able to live somewhere.🙏 Amen! pic.twitter.com/IjL5JGg0gG
— Theo Von (@TheoVon) July 1, 2023
Lex Fridman, a well-known podcast host, chimed in with the notion of publishing longer audio films with timestamps and chapters saying, "Nice. It would be great to be able to upload 3+ hour podcast videos, with timestamps/chapters. PS: Theo is awesome!"
Nice. It would be great to be able to upload 3+ hour podcast videos, with timestamps/chapters. PS: Theo is awesome!
— Lex Fridman (@lexfridman) July 2, 2023
Musk only gave one-word reply writing, "Coming."
Twitter increases video upload limits
This progress is notable in light of the average length of popular podcasts, such as Rogan's 'JRE', which typically lasts two hours and 37 minutes. Musk appeared on Rogan's show, which is available on Spotify.
Twitter previously increased video upload limitations for Blue subscribers, allowing high-definition, two-hour-long videos. This upgrade, however, has been met with legal challenges from music publishers who claim unauthorized usage of music in these videos.
Musk's Twitter account has already made use of long-form video choices, teaming with former Fox News TV personality, Tucker Carlson, and offering Apple TV+ access to whole seasons of a popular show. Musk has also suggested that a secondary video feed be considered.