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'Shark Tank' Season 14: Why didn't Tim share wine product idea with Lori? Fans say 'he wanted Mr Wonderful all along'

'He didn’t tell you that Lori because he wanted Mr Wonderful all along!' a fan wrote on social media

LOS ANGELES, CALIFORNIA: During Friday night's episode of 'Shark Tank', Tim Loucks steps in with an improved design of a party staple. He came in looking for $300,000 for 10% equity in his firm, but the usage of the product confused fans more than the deal.

Drinks on tap are becoming more popular than they have ever been. People are desperate for draft experience at home. The difficulty is that they are large, costly, and immobile. Until today, kegs had a problem. On the newest episode of 'Shark Tank', Tim introduces SquareOne, the world's most efficient mini keg.

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SquareOne offers the ultimate cool factor since it not only provides greater volume in less space but also lets you carry your favorite drink on tap just about any place. Tim serves a variety of beverages to the Sharks to illustrate how the SquareKeg product works. Tim demonstrates how Shark Kevin O'Leary's drink was made with liquid nitrogen in the keg. Shark Daymond John asks Tim, who thinks draft beer is a better option, about the worth of the drink after adding mixers. Tim explains the product's utility in the home. He also mentions how it is great for outdoor use and can create numerous batches of beverages at once.

Shark Lori Greiner inquires if Tim's innovation is also a suitable wine carrier, to which he responds that there is a wine product on the way that is meant to operate on argon with a different wine spell. The company isn't quite there yet, but they're heading there. SquareOne is a 128-ounce container that carries 8 pints of beer. The product can be filled with your favorite beverage, whether it's beer or a cocktail. The product operates on CO2 and nitrogen and is easily accessible via a tap. Tim also teaches Shark Mark Cuban how to disassemble the product, which kind of blows in the Shark's face.

While the Sharks were having a laugh, Shark Peter Jones inquired about the company's valuation and sales numbers. Tim informs Peter that they have sold over 40,000 units, with a lifetime sale of more than $1.4 million in a year. However, he claimed that the firm lost a quarter million dollars last year. SquareKeg expects a 15% net profit this year. At the time of the shooting, he was expecting the firm to make more than $200,000 in its first profitable month. The thing in front of Peter costs $249, whereas it costs them $130 for making. The items are manufactured in Washington state, and they attempted to build up their own production plant last year, where they are working on refining the process in order to reduce costs and become profitable.

Kevin clarifies with Tim if the product is intended for commercial use or only for consumer use. Tim reveals that he concentrated his product entirely on direct-to-consumer sales since his goal was to create a major splash in the commercial sector. However, when Covid struck, the corporation had spent a lot of money producing and refining these products, but they needed to concentrate on bringing money back in.

Daymond liked the product but couldn't see the value in it, and because he isn't a tap drinker, he backs out of the deal. Kevin discusses how the wine business is attempting to ensure proper wine storage and preservation. He asks Tim whether the wine keg the firm is developing can hold three bottles of Chardonnay and if the system employing argon gas would only seal the surface with oxygen hitting it so that a person may draw out a glass for the following two weeks. Kevin seems impressed when Tim claims he can make that happen. Lori, a wine drinker, expressed interest in the idea but notes that if Tim can work out the wine keg and returns with that product, she'd be willing to invest. Peter, on the other hand, admits that he has no idea how Tim managed to turn this into a successful business. He notices Tim's amazing idea but is unable to comprehend it, so he chooses to sit out as well. Mark says he sees the value in the product and would probably buy some, but he's not sure how he can help Tim grow his company, so he declines to make a deal as well.

Kevin was fascinated and inquired when the wine product will be available. Tim responds by saying that the product should be available in three months, which piques Lori's curiosity once again. "Why didn't you say that to me?" she wonders. Tim admits he failed to provide the knowledge earlier. Kevin adds that he's excited to see the wine keg because the industry has been battling with it. He offers $300,000 in return for 20% of Tim's company because it will be a lot of work for him. Tim attempts to talk Kevin down to 15%, but he refuses and eventually accepts Kevin's offer.

Even though Tim managed to walk out with a deal, fans had their own sets of questions regarding the product, the most common one being, "I'm confused by the gas component. Is it sold with the product or sold separately as the 2nd rectangle? Do you have to buy it separately.. Sorry I didn't get it." Another fan asked, "How come no one asked about the CO2 or Argon cartridge refills and if the shipping would include a hazardous fee?" One fan also suggested how Tim could expand his company, "Tim you should create one for draft latte/cold brew coffee." Seeing Tim failing to inform Lori about the wine product, a fan wrote, "He didn’t tell you that Lori because he wanted Mr. Wonderful all along!"

One fan simply didn't understand the need for the product as they write, "I don't understand this and what need it serves. I'm out." Another fan asked, "Is the SquareKeg a recurring revenue play? Like razor blades." One more confused fan wrote, "I don't understand who this is for?"

'Shark Tank' Season 14 airs every Friday at 8/7c on ABC.

Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.

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