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Why did Jay Cutler appear on 'Shark Tank'? Bodybuilding icon accused of using ABC show as viewers critique pet butter priced at $14.99

Jay Cutler's appearance on 'Shark Tank' with his product, Jay's Pet Butter, stirred controversy as viewers accuse him of using the show for publicity
UPDATED JAN 27, 2024
'Shark Tank' fans believe Jay's Pet Butter came to ABC show for 'publicity' (ABC/ChristopherWillard)
'Shark Tank' fans believe Jay's Pet Butter came to ABC show for 'publicity' (ABC/ChristopherWillard)

LOS ANGELES, CALIFORNIA: The bodybuilding community was taken aback when Jay Cutler entered the entrepreneurial arena of 'Shark Tank.' However, he is now being accused of utilizing the ABC show "for publicity" after viewers realized that the co-founder, with an estimated net worth of $30 million, is selling $14.99 per jar of Jay's Pet Butter.

Following his pitch, which failed to score any deal with any of the Sharks, fans took to social media to call out the founder. Reacting to its price, one user wrote, "Kind of odd... Jay Cutler (bodybuilder not football) has a net worth estimated at $30million and a car collection that includes a Lamborghini Urus, a Rolls Royce, and Hummer among others. Guess it's for publicity for the pet butter not actual funding." 



 

One fan also argued, "The guys are in a niche market with a niche product and expect that it’s going to have big-box success. No one going to a Walmart is going to pay $9 for a jar of peanut butter for their pets, so they’re going to HAVE to rely on smaller and/or craft enterprises."



 

On Reddit, fans also noted, "$14.99 blew my mind! In what universe."

The four-time Mr Olympia noted for his impressive physique, expressed his affection for his dogs. Interestingly, Jay produced a product for dogs called Jay's Pet Butter, which piqued everyone's interest.

Contrary to expectations, Jay's visit to 'Shark Tank' was not about bodybuilding. Instead, he pursued equity and advertising for his pet brand.

4x Mr Olympia Jay is one of the brightest brains to have been on the bodybuilding scene. Jay is the complete opposite of "all muscles, no brain."

In addition to being an extraordinary bodybuilder, Jay has proven himself to be an excellent businessman. Jay's current net worth is estimated by essentiallysports.com to be $30 million, as a result of his exceptional business abilities.

Jay's Pet Butter founder Jay Cutler appeared in 'Shark Tank' Season 15 (Instagram/jaycutler)
Jay's Pet Butter founder Jay Cutler appeared on 'Shark Tank' Season 15 (Instagram/jaycutler)

Who is Jay Cutler?

With a name like Jay's Pet Butter, many potential customers are likely to question who Jay is. As it turns out, the Jay behind Jay's Pet Butter may be unfamiliar to people who are well-versed in professional bodybuilding.

Jay's Pet Butter was established by none other than famous bodybuilder, Jay. Jay has achieved athletic stardom by winning the IFBB Professional League's Olympia Fitness and Performance Weekend bodybuilding competition four times.

While the athlete has since retired from professional bodybuilding, he remains active in the fitness industry and has a large internet following, having over 5 million followers on his official Instagram account.

Jay has recently become engaged in various companies, including Four Crowns Apparel and his line of branded vitamins.

Jay's Pet Butter is one of the famous bodybuilder's more recent enterprises, and it was inspired in part by his affection for his two dogs, Capone and Daisy.

Jay's Pet Butter founder Jay Cutler appeared on 'Shark Tank' Season 15 (Instagram/jaycutler)
Jay's Pet Butter founder Jay Cutler has over 5 million followers on his official Instagram account (Instagram/jaycutler)

Is Jay's Pet Butter safe for humans?

Technically, Jay's Pet Butter does not have to be limited to home pets. In an Instagram post from the official Jay's Pet Butter account, one user inquired about the product's safety for human use.

The account manager confirmed that Jay's Pet Butter may also be safely consumed because the mixes contain "food-grade ingredients." Jay emphasized this point by producing a funny video in which he steals a jar of Jay's Pet Butter from his dogs to prepare his health shake.

The bodybuilder declares in the video, "Good enough for them, good enough for me."

Of course, as the name suggests, Jay's Pet Butter is still sold largely as pet food. As a result, consumers' mileage may vary depending on how much they appreciate the flavors of the mixtures themselves.

Nonetheless, dog owners may take comfort in the fact that they can safely test out a Jay's Pet Butter scoop or two on their own, even if only as an experiment.


 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Jay’s Pet Butter (@jayspetbutter)


 

Where can you buy Jay's Pet Butter?

Jay's Pet Butter has four intriguing flavors available for purchase on their website: Dessert Dough, Bacon Bits, Blueberry & Sweet Potato, and Banana Chips Flax Seed & Glucosamine.

Each flavor is thoughtfully prepared from a varied range of ingredients, to provide not only a wonderful taste but also important nutrients for dogs.

The three varieties, Bacon Bits, Blueberry & Sweet Potato, and Dessert Dough, are priced at $13.99 each jar, while the Banana Chips Flax Seed and Glucosamine version cost $14.99 per jar.

To improve consumer convenience, Jay's Pet Butter offers interest-free installments on purchases of $50 or more, ensuring that pet owners have easy access to these nutritious and tasty treats.

'Shark Tank' Season 15 product Jay's Pet Butter (Instagram/jayspetbutter)
'Shark Tank' Season 15 product Jay's Pet Butter (Instagram/jayspetbutter)

'Shark Tank' Season 15 airs on Fridays on ABC at 8 pm ET.

For those who miss the episode, it will be available on demand the following day and on Hulu. Additionally, viewers can explore past seasons and episodes on Amazon Prime Video and iTunes.

RELATED TOPICS ABC TV NETWORK SHARK TANK (2009)
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