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Who is the CEO of Olaplex? Luxury brand sued in $75K lawsuit after hair products cause baldness, blisters in women

The brand has several high-profile endorsements from celebs like Kim Kardarshian and Billie Eilish
UPDATED FEB 14, 2023
Jue Wong has worked at Olaplex for more than 3 years (LinkedIn/Jue Wong, Walmart)
Jue Wong has worked at Olaplex for more than 3 years (LinkedIn/Jue Wong, Walmart)

SANTA BARBARA, CALIFORNIA: A lawsuit filed in California alleges that the manufacturer of luxury beauty products, Olaplex, has caused baldness and blisters in many customers. The lawsuit says the products contained formulas with potentially harmful chemicals.

The Olaplex company was known for repairing damaged hair bonds. However, customers are now complaining about its chemical treatments and coloring. "Far from repairing and protecting hair from damage, the products have instead left plaintiffs’ hair dry, brittle, frizzy, and dull. The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker," stated the lawsuit.

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A Facebook group with the title ‘Olaplex Hair Loss/Hair Damage?’ has gained more than 5,000 followers already with some of them stating, "products led to their hair becoming broken all the way to the root’ and draining chemically-treated hair of color," as per Daily Mail. Meanwhile, the communication team stated, "Do not cause hair loss or hair breakage… We have full confidence and believe in the safety and efficacy of our products, which are thoroughly tested in-house and by independent third-party laboratories." 

Who is the CEO of Olaplex?

Jue Wong (LinkedIn/ Jue Wong)
Jue Wong has worked at Olaplex for more than 3 years (LinkedIn/Jue Wong)

Jue Wong holds a bachelor's degree from the Australian National University in International Economics, Political Science and International Economics. She has worked in various companies including Trading Manager at Cargill, Director of Business Development/ Board Member at China Mitr Phol Group, Director/ Board of Director- China at Pepsico, VP International & Business Development/ Executive Board Member at Murad, EVP of Global Sales and Business Development at ZO Skin Health, Inc. CEO/ Executive Board Director of Astral, etc. According to LinkedIn, she has been working with Olplex for more than three years.

What are the complaints against Olaplex? 

Olaplex allegedly caused blisters and baldness in some of the women who consumed the brand's products. 



 

Who is the owner of Olaplex? 

Olaplex has been currently acquired by Advent International (Advent) and it is also owned by Dean Christal who is the creator of the company. The acquisition will lead to its product assortment, distribution, and geographic reach. After the acquisition, Christal said, “Damaged hair is a universal problem. Having grown up in the beauty business, I was inspired to disrupt the hair care industry by developing a technology that protects hair from damage. With Advent’s shared vision and deep experience in supporting high-growth businesses, we look forward to enhancing our company’s strong customer loyalty globally and across channels and realizing our ambitious growth plan, "as per Beauty Matters

Dean Christal currently owns the company along with Advent International ( LinkedIn/ Dean Christal)
Dean Christal currently owns the company along with Advent International ( LinkedIn/ Dean Christal)

Which celebs and influencers have endorsed Olaplex? 

Influencers like Juhi Godambe, Kay Be Glam, Tatanisha Sankar are some of the brand's endorsers. As MEAWW previously reported, Billie Eilish is also a fan of the products. She finishes her hair care routine with Olaplex No 6 for her hair to give it more volume and Aquaphor Healing Ointment for her lips to keep them soft and nourished.

Is Kim Kardashian a loyal customer of Olaplex? 

"I love being blonde. When it's blonde, I put in a lot of Olaplex," says Kim Kardashian, as per People. One of her favorite products of the brand is Olaplex No 3 Hair Perfector. It contains Olaplex's patented bond-building ingredient, bis-aminopropyl diglycol dimaleate, that helps in rebuilding damaged hair. It also has jojoba oil and aloe vera to replenish hydration. 



 

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