Who is Esther Crawford? Twitter manager who went viral for sleeping in office trolled but KEEPS JOB

The Twitter manager who made headlines for sleeping at Twitter's San Francisco headquarters last week reportedly survived the mass layoff

Who is Esther Crawford? Twitter manager who went viral for sleeping in office trolled but KEEPS JOB
Twitter's director of product management Esther Crawford was seen sleeping on the office floor (Esther Crawford/LinkedIn & @evanstnlyjones/Twitter)
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SAN FRANCISCO, CALIFORNIA: The Twitter manager who made headlines for sleeping at Twitter's San Francisco headquarters last week reportedly survived the mass layoff that eliminated nearly 50% of the company's workers. Earlier in a viral snap, Twitter's director of product management Esther Crawford was seen sleeping on the office floor after working overtime in order to meet the stringent deadlines set by new owner Elon Musk.

Crawford was photographed at her office behind a table and some chairs while wearing a sleeping bag and an eye mask. Product manager for Twitter Spaces Evan Jones posted the picture with the caption, "When you need something from your boss at Elon twitter." Later, Crawford retweeted the same photo with the caption, "When your team is pushing round the clock to make deadlines sometimes you #SleepWhereYouWork.” 

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"Since some people are losing their minds I'll explain: doing hard things requires sacrifice (time, energy, etc). I have teammates around the world who are putting in the effort to bring something new to life so it's important to me to show up for them & keep the team unblocked,” she added. Meanwhile, According to Crawford’s LinkedIn profile, she has worked at Twitter as the director of product management for close to two years. The manager appears to be rising in prominence at Twitter since Musk completed his acquisition. 

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She gave an update on the company's plans for Twitter Blue on November 6, saying, “The new Blue isn’t live yet — the sprint to our launch continues but some folks may see us making updates because we are testing and pushing changes in real-time. The Twitter team is legendary. New Blue… coming soon!” As expected many people trolled the manager for her update as one person wrote, “You’re pulling all-nighters to launch the critical feature of (checks notes) charging people $8 for a blue checkmark? I’ve coded late nights to save a business but this seems completely unnecessary.” 

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“Elon has you guys pulling all-nighters already?” another added. Onw user wrote, “This is a testament to his leadership style. Fear is not a trait of a true leader. Now I believe horror stories from Tesla employees.” “Elon Musk, the richest man in the world,  is treating people like "personal servants or slaves demanding 12 hrs/ 7 days". People make themselves dependent on people like Elon because we have mortgages to pay. Stop the cycle,” yet another user remarked.

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Numerous sources claim that since Musk became the site's sole operator, all employees' working hours have increased. According to Business Insider, Twitter administrators have been instructed to work 12-hour shifts every day of the week. In order to fulfill the deadlines for a redesign of Twitter's user authentication process, Musk reportedly urged employees to essentially work 24/7.

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Meanwhile, earlier in another tweet Crawford wrote, "I work with amazingly talented & ambitious people here at Twitter and this is not a normal moment in time. We are less than 1wk into a massive business & cultural transition. People are giving it their all across all functions: product, design, eng, legal, finance, marketing, etc."

"We are #OneTeam and we use the hashtag #LoveWhereYouWork to show it, which is why I retweeted with #SleepWhereYouWork - a cheeky nod to fellow Tweeps. We've been in the midst of a crazy public acquisition for months but we keep going & I'm so proud of our strength & resilience," she remarked. 

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