What is Bread of Shame? Gwyneth Paltrow pays for all Goop products she buys despite owning health and wellness brand
HAMPTONS, NEW YORK: Gwyneth Paltrow, Oscar-winning actress and brains behind health and wellness brand Goop, recently revealed that she pays for all the products she purchases from her own brand.
This surprising disclosure has piqued curiosity about a Kabbalah principle [a form of Jewish mysticism] known as "Bread of Shame", which Paltrow credits as her motivation for this habit.
It describes the unease or humiliation that one may experience when they receive something without working for it.
According to this principle, unearned possessions can eventually lose their worth and have a corrupting influence, per Live Kabbalah.
When was Goop launched?
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Goop was initially launched by Paltrow as a health-focused newsletter in 2008. The brand expanded into the e-commerce sector in 2014, offering its own line of vitamins, fashion items, and home goods. The company debuted its first skincare line in 2016, per Insider.
Despite being the owner of the company, Paltrow maintains a policy of paying for the products she consumes.
Why does Gwyneth Paltrow pay for her own Goop products?
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Paltrow, who embraced Judaism in 2014, incorporates the Kabbalah principle into her interaction with her own brand.
She is of the view that purchasing her own products helps to circumvent the potential moral decay that could arise from getting them at no cost.
"I buy everything from Goop," Paltrow, who admitted to receiving a discount on her purchases, shared with Bustle.
"There’s this concept in Kabbalah called Bread of Shame. It’s this idea that if you get things without earning them they eventually lose their value, and it can be very corruptive."
"So I've never asked if I could get it for free. I don't know. I could, but I like paying for it," Paltrow added. "I think it's good. I should pay for it."