What is Vlad and Niki's net worth? Brothers, 9 and 7, with 90M YouTube subscribers live in $12.5M mansion
MIAMI, FLORIDA: Vlad and Niki Vashketov, the Russian-American brothers, aged nine and seven, have made quite a splash on YouTube since 2018 with their channel Vlad & Niki. With over 90.2 million subscribers, the channel, created, written, and produced by parents Sergey and Victoria Vashketov, explores preschool-focused topics like science experiments, storytelling, family fun, discovery play, home adventures, indoor and outdoor fun and games, singing, and dancing and more. And with this, they have now made tens of millions of dollars and bought $12.5 million Miami Mansion, a Ferrari, and a Range Rover.
Localized on 21 channels and translated into 18 languages, the channel started in April 2018 when Vlad, born in 2013, started watching other children's content on YouTube and asked his parents if he could do the same. According to BusinessofBusiness, the father, Sergey, quit his sales job to help focus on the channel and eventually made brand deals and set up international licensing. Some of the channel’s brand deals include Hot Wheels, Paw Patrol, the WWE, and Imaginext.
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Talking about the channel, the father said, as stated by BusinessofBusiness, "'Vlad & Niki' is a perfect blend for us as a family. We get to participate in activities together, creating new interesting adventures for our ‘on-camera’ play. It is fantastic that we get to play while pretending to play with our boys, filming our favorite things to do while hitting that emotional connection with our fans watching.” And further added, "The most rewarding thing for us is that we are bringing children and their parents all over the world together through our family’s play. Vlad and Niki are not actors, they are real kids doing real things on camera and inviting the world to play along together.”
What is Vlad and Niki's net worth?
According to DailyO, as of October 2021, the channel ranked 10th most subscribed channel in the world. In addition to the channel, they also have an app named Vlad and Niki that has games such as Vlad and Niki Smart Games, Vlad and Niki Super Market, and Vlad and Niki 12 locks. The combined net worth of these brothers is around $130 million.
In 2019, the two boys reportedly were one of the most profitable YouTubers making an estimated $312,000 per video, states DailyMail. Commenting on it, Dan Weinstein, who represents 'Vlad and Niki' under the banner of his company Underscore Talent said, “You can create a global franchise without a major studio. I think that's pretty mind-blowing to think about.”