What is Dylan Mulvaney's net worth? Social media influencer set to earn $1M from endorsement deals

Dylan Mulvaney's TikTok followers shot up after her recent meeting with President Joe Biden at the White House, garnering her a massive half-million fanbase

What is Dylan Mulvaney's net worth? Social media influencer set to earn $1M from endorsement deals
Dylan Mulvaney is set to earn $1 million in endorsement deals this year according to social media marketing experts (Cindy Ord/Getty Images)
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LOS ANGELES, CALIFORNIA: Dylan Mulvaney, a TikTok influencer, is expected to make more than $1 million this year by marketing lipstick, teeth-whitening strips and other products to her 8.8 million followers. Mulvaney reportedly earns at least $100,000 a month from endorsing goods in her wildly successful 'Days of Girlhood' series, according to industry sources who negotiate commercial endorsement contracts for TikTok creators.

The sources also characterize Mulvaney—who is represented by the LA-based Creative Artists Agency (CAA)—as a shrewd businesswoman who probably receives payments of $25,000–$50,000 each time she writes about brands including Ulta Beauty, Haus Labs, Crest, Instacart, EOS and CeraVe. Further, Mulvaney's TikTok followers shot up after her recent meeting with President Joe Biden at the White House, garnering her a massive half-million followers on the social media platform. According to Hopper HQ, a social media marketing company, she might overtake TikTok celebrities like Addison Rae and Charlie D'Amelio who each have 88.7 million followers and 148.4 million followers respectively, and earn between $65,000 and $105,000 for every post. 

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Mulvaney's trajectory is astounding, according to Kendall Fargo, owner of GrowMojo, a social media marketing firm based in California who also estimated that the social media influencer's 8.8 million follower base may quadruple by the end of the year. “I absolutely believe Dylan will make over $1m this year,” Fargo told Daily Mail. “If Dylan stays on this track, it could easily become double-digit millions of dollars in several years, by remaining authentic, and producing good, entertaining content for a follower base that just continues to grow.”

Assil Dayri, the creator of the London-based AMD Consulting Group which aids businesses in expanding their social media presence, claimed Mulvaney's platform was "very lucrative" and “easily” pulled in $100,000 per month. “Dylan could become more of a public figure, appear more on TV, get more press coverage, and even become a brand ambassador and collaborate with LGBTQ organizations to drive awareness around transitioning,” Dayri told Daily Mail.

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What is the net worth of Dylan Mulvaney? 

Furthermore, Mulvaney, 25,  runs a YouTube channel with more than 5.88K subscribers. She has appeared on several podcasts and is thought to have a net worth of about $1.5 million as per NextAu. The expected revenue for Mulvaney is well than enough to pay for her transition. Her cross-sex hormones are covered by insurance and the facial feminization surgery she expects to have next month normally costs between $20,000 and $50,000 out of pocket, according to her posts and interviews.

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Mulvaney originally joined TikTok in 2020 after a stint as Elder White in the 'Book of Mormon on Broadway.' “A lot of the initial deals were tailored to my queerness and to my transness,” she told The Creators newsletter last month. “For some of these major corporations, I was actually their first trans creator. It's exciting to make money to support myself since I lost my job, and to have my transition surgeries be covered too.”

The rise of Mulvaney has not been without bumps. Last month, there was controversy around her presence at Ulta Beauty and there were demands to boycott the cosmetics company. For "appropriating" women, critics labeled her as "misogynistic." Similarly to that, some viewers were taken aback and perplexed by a post about Tampax feminine hygiene products. She has amassed a sizable fan base on TikTok as she chronicles her journey to becoming a transgender woman. Initially self-identifying as "nonbinary," she revealed to her fans that she was a girl in March.

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