SEND NUDES! Tumblr lifts 4-yr ban on explicit content in hope to lure users away from Elon Musk's Twitter
Microblogging platform Tumblr forbade the use of adult content after a child pornography incident resulted in the removal of the app from Apple's App Store
Following Elon Musk's announcement that he will start charging for video content on Twitter that some assumed may contain explicit content, Tumblr has stated that nudity is once again permitted on the network after it was prohibited in 2018. Tumblr’s new plans have been formulated since Musk took over Twitter and is looking to make changes of his own.
Microblogging platform Tumblr forbade the use of adult content after a child pornography incident resulted in the removal of its app from the Apple App Store. While Twitter's alternative will be more expensive, the reinstatement enables users to browse content that contains nudity, mature themes, and sexual themes for free. Social media users are getting excited about Tumblr's announcement and looking to take a dig at Twitter for charging for a blue checkmark while Tumblr is giving away free explicit content. On the contrary, the new community guidelines state that "visual depictions of sexually explicit acts" are not permitted on Tumblr, most likely as a result of the child pornography problem it encountered four years ago.
What does the reversal of Tumblr’s nudity ban entail?
The decision to delete pornographic content was carefully considered, according to former Tumblr CEO Jeff D'Onofrio, who also noted that there were plenty of other websites where users could see pornography in 2018. Years later, Tumblr made a shocking change to its strategy that now allows it to compete with other social media giants, according to Daily Mail.
The platform's updated community guidelines indicate that nudity in the form of movies, photographs, GIFs, drawings, CGI, or anything else comparable is encouraged. Although, sexually explicit behaviors will not be allowed in such media. “We hope this shift creates more room for artistic expression to flourish on Tumblr while empowering each of you to craft your own experience and safely explore and discover the things you love,” the update read.
Tumblr warned that blogs with mature material themes might not be allowed to use several tools, including monetization opportunities.
What is Elon Musk’s plan for Twitter videos?
The Washington Post revealed that the plans were exposed in an internal Twitter email that read, “When a creator composes a tweet with a video, the creator can enable the paywall once a video has been added to the tweet.”
With the proposed change, producers who already post explicit videos would be able to erect their own paywalls and charge as little as $1 per person to see their X-rated content. According to earlier internal corporate data, there is already an active interchange of pornographic images on Twitter which makes up roughly 13% of all content.
As Twitter aims to monetize explicit content under its new ownership, Tumblr is looking to revive itself by using the situation to its advantage.