Top 5 YouTube trends to watch out for in 2023
LOS ANGELES, CALIFORNIA: YouTube is unstoppable. It receives up to two billion logged-in users each month, not including the people who do not register or log in to an account. YouTube video trends regularly change and emerge due to their popularity. Therefore, keeping up with these trends will enable you to compete with YouTube's greater user base.
Following are the top 5 YouTube trends to watch out for in 2023. Continue reading to learn what kind of video you ought to create for your own YouTube channel.
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1. 'DIY/Life Hacks' and 'How to'
When you enter "how to" in the YouTube search field, a list of suggested videos will appear, including everything from general instructions like how to tie a tie to more specific ones like how to alter your display name on Roblox. Watching a video is one of the easiest methods to learn a new skill, and YouTube has an incredible amount of content, so there are probably hundreds of instructors to select from for any given topic.
2. Immersive Shopping
If you have ever purchased a product after watching a YouTube video, you have engaged in 'immersive shopping.' This YouTube craze consists of a variety of videos, such as 'hauls' (in which YouTuber models newly bought goods), 'shop with me' experiences, gift guides and 'top 10' lists in luxury goods like perfumes and bags.
3. ASMR
Some of the trending videos on our list are ASMR (autonomous sensory meridian response) videos. They began as a specialized genre and have developed into one of the most popular YouTube trends. Fans of this subgenre assert that ASMR videos give relaxing "brain massages," which they describe as sensory tingles that start in the scalp.
4. 360 video
Many individuals believed that the 360 would be the upcoming great thing when it initially launched. It didn't really gain popularity until 2020, when the pandemic made pretty much everything impossible. Additionally, the popularity of VR has grown over the past two years, which has resulted in an entirely new wave of 360 content. It's significant to remember that not all video editing programs support 360-degree editing. As a result, many YouTubers use PowerDirector 365, a product that makes it simple to clip 360-degree videos, to create these videos.
5. Gaming
You might not know how common this genre is on YouTube if you're not into video games. Over 40 million gaming channels are currently active on the website.
Now, playing video games is clearly not a new trend, as evidenced by the fact that, in 2020, people watched more than 100 billion hours of gaming content, which is double the amount of hours viewed in 2018. However, it's also a trend that shows no signs of abating any time soon.