Top 5 highest paid celebrities and their brand endorsement deals in 2023
Celebrities accrue wealth not just from their careers in entertainment or sports, a lot of their money comes from brand endorsements. Big brands lavishly compensate celebrities and a star's value increases with the amount of money they receive from these brands. These commercial partnerships provide celebrities with another source of income.
There are numerous companies that pay their brand ambassadors a lot of money to endorse their brands. These brands range from sportswear brands like Nike to beverages including 7up and Coke. Additionally, corporations gain from these celebrities' fanbases and clever marketing strategies.
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Celebrities with highest income and brand endorsements
David Beckham
Beckham signed a $160M lifetime endorsement deal with Adidas in 2003, StartupTalky reported. This helps him earn a large income despite retiring from soccer. A number of large companies, including including Burger King, Sainsbury's and Samsung, have tapped him for endorsements.
George Foreman
George Foreman's deal with the Foreman Grills is regarded as one of the most lucrative deals after the Michael Jordan and Nike collaboration. Foreman Grills is a lesser-known brand that was formerly known as Salton Electric Grills. When Foreman's name started to be linked to the corporation, its brand value increased considerably. He has an endorsement deal of $137.5M, Fashioncoached reported.
50 Cent
Rapper 50 Cent began his career as a co-owner and investor in Glaceau, the company behind Vitaminwater. With his immense notoriety, 50 Cent was initially supposed to support and market the company. Additionally, 50 Cent's had a nine-figure income in 2007 when Coca-Cola acquired this business. He makes $100M from his endorsements, StartupTalky reported.
Sofia Vergara
Being one of the highest-paid TV actresses, Sofia Vergara is known for her energetic brand endorsements. Her projected earnings as of 2011 were roughly $157.5M, with 60% of that coming from well-known companies including Pepsi, CoverGirl, Head & Shoulders and Quaker Oats. This amounts to almost $94.5M, according to Fashioncoached.
Beyonce
Beyonce's fame is not just limited to the US, but it spreads across the globe. The 'Formation' hitmaker and Pepsi agreed to a multi-year deal worth $50 million, StartupTalky reported. Rather than relying on television or print advertisements, Pepsi was prepared to take the brand to new heights of popularity and Beyonce was chosen because of her solid fanbase and fame.
