Top 5 affordable Douyin-style makeup products

Douyin makeup is characterized by soft, ethereal looks that give the appearance of a doll

UPDATED APR 9, 2023

Douyin make up gives you ethereal doll-like appearance (@douyin_makeup/Instagram)

A broad makeup style with soft, ethereal looks that give the appearance of a doll is called 'Douyin Makeup.' The name comes from the social media app Douyin, developed by ByteDance in 2016 and available only in China.

Here are the 5 most essential and affordable products you must have in your makeup bag to create the most ethereal Douyin looks.

1. Etude House Fixing Tint

Etude House's Fixing Tint is considered a K-beauty cult classic. The lipstick is smooth and transfer resistant and available in 13 shades. These tints are non-drying, matte liquid lipsticks with a doe-foot applicator and a subtle, sweet chocolate scent. They are available in a variety of muted pink and nude shades.

Etude House Fixing Tints are popular worldwide due to their mask-proof, non-drying formula. The flexible doe-foot applicator makes it easy to apply what Koreans call "over lips," which means slightly overdrawing the lips for a fuller pout. Douyin makeup also follows this trend.

2. Judydoll Starlight Highlighting Powder

Judydoll, one of China's best makeup brands, is known for producing high-quality duplicates (replicas) of popular cosmetics at affordable prices. Judydoll Starlight Highlighting Powder is one of the most popular Judydoll replicas. Similar to the famous BECCA Shimmering Skin Perfector, this highlighter brick can be applied with an iridescent glow and costs less than half.

3. Judydoll Creamy Gel Liner

Contouring the under-eye area is an important aspect of Douyin makeup. Originating in Korea, this pattern is called 'Aegyo-sal' meaning the roll of skin directly under the eyes that frames the lower eyelids "Koreans strive for this small detail because it gives the impression of youth and innocence.

To achieve this look, first lightly outline the eye bag with a pencil in a light nude shade and then highlight it with a pencil in a nude cream shade. Finish by applying glitter to the center of the under eye and the inner corner of the eye after blending the products. The pencils in Judydoll's Creamy Gel Liner adhere effortlessly to the skin and deliver a color that is highly pigmented and easy to blend.

4. Innisfree No Sebum Mineral Powder

A crucial step in Douyin makeup is applying the right powder to cover any greasiness or texture left after foundation application. Innisfree's No Sebum Mineral Powder instantly mattifies and corrects oil and sebum-related skin imperfections. It contains mint and minerals from Jeju to refresh the skin while maintaining oil and moisture balance.

5. Shein Manga Lashes

Shein eyelashes are a better option for those on a smaller budget, as they are both affordable and effective.