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What is Douyin Makeup on TikTok? How to try trending look?

TikTok's Douyin Makeup hashtag has over 1.3 million views, and you've probably seen at least one or two videos on your For Your Page

BY KHUSHALI SRIVASTAVA

PUBLISHED APR 8, 2023

Douyin Makeup has a way of embellishing your natural features (@douyin_makeup/Instagram)

We have learned many things from TikTok's Beauty Community. There has been one makeup trend that's been making the rounds on social media lately. The 'Douyin' look. Let's take a peek at what the Douyin beauty look is and how you can interweave it into your makeup routine.

This is an overall look that’s an amalgamation of well-loved makeup products and techniques.

What is Douyin Makeup?

The term 'Douyin Makeup' refers to a broad makeup style with soft, ethereal looks that give the appearance of a doll. The social media app Douyin, which ByteDance developed in 2016 and is only available in China, is the source of the name.

The Douyin look has three aspects that remain near constants: sparkly shadow and subtle liner that opens up the eyes, heavily flushed cheeks, and a diffused lip. Charts with placement guides with illustrations depict a lot of the techniques that become trends. This likely contributed to its virality because it makes it simpler for users to adapt to their own faces.

How to get Douyin Makeup look?

Flawless and clear base

The skin needs a lot of prep. One should have a sheer and dewy foundation that has been blended well and a translucent setting powder that has been well set.

Natural Brows

Douyin beauty is all about a natural finish. The majority of content creators who have tried the trend used a straightforward brown eyebrow pencil to lightly fill in their brows.

Shimmery eyelid

The most important thing when it comes to Douyin makeup is glitter. Everything really revolves around making the eyes stand out. By applying a thin eyeliner wing and applying a duo chrome-shimmer product in a strategically placed area, such as the center of the lid, this look can be accomplished. Glitter is the ideal product for creating a very fairy, ethereal, and almost doll-like appearance by adding dimension to the face in an eye-catching way.

Lifted cheeks

Place your blush higher than usual, close to, but not directly under, your eyes, to achieve the famous Douyin flush.

Blurred lips

Blurred lips are the final step in the Douyin makeup look. We've grown to love this over the past few years—a natural-looking, soft-focus effect that works well for everyday use. Working with a matte and blendable product like Sunnies Face's Lip Dip (P395) or Peripera's Ink Airy Velvet Tint (P274, Lazada), which you can apply with a brush and blur with your fingers to soften the edges, is the best option.