5 most popular beauty trends on TikTok for 2023
LOS ANGELES, CALIFORNIA: TikTok beauty trends are in the vanguard when it comes to what's hot in the beauty industry, from grunge makeup to embracing the coquette look. It can be challenging to remain on top of what's trending when it comes to all things makeup with viral trend after viral trend.
You're likely to find something new to try on this list, whether you're a lover of clean beauty or you just want to change up your makeup regimen. Check out the 5 most popular beauty trends on TikTok in 2023.
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Coquette beauty
The coquette beauty trend has so far been the most well-liked new makeup fad on TikTok in 2023. This look is characterized by classic rose cheeks, pink tones, red lips, doe eyes, and thick eyeliner that would rival Lana Del Rey's. With a modern twist, it's a gorgeous look that borrows elements from the traditional hyper-femme trend (we're picturing Hailey Bieber's subdued pink cat-eye contrasted with a tougher leather jacket).
Micro beauty
Short manicures, small bangs, and sleek bobs all seem to be trends that the beauty industry is ready to embrace. Bye-bye length, 2023 is the year of tiny beauty. In fact, short nail Pinterest searches increased by 2,500 percent on Valentine's Day alone, as Beauty Daily points out, and it makes sense that this is also mirrored on TikTok.
90’s grunge makeup
It shouldn't be surprising that nostalgic 90's grunge makeup is once again experiencing a rebirth in 2022 with the rise of marinated cosmetics. It's time to don your heaviest smudged eyeliner and smokey eyes as Wednesdaycore takes over red carpets and runways. Prepare to channel your inner Taylor Momson or Avril Lavigne from the 'Gossip Girl' era.
Budget beauty
TikTok users are looking for inexpensive substitutes for their preferred beauty items as a result of inflation, an impending recession, and the rising cost of living. Users appear to be looking for ways to cut costs in the beauty industry in 2023, from refillable makeup to drugstore dupes.
Skincycling
If you haven't heard of "skincycling," it was a skin regime created by dermatologist Whitney Bowe of New York City. She suggests that, rather than using the same skincare products every day, you give your skin a break every now and again by cycling through products. The aim is to give your favourite skincare products' active ingredients time to do their jobs. You can also achieve a more well-rounded skincare routine by carefully switching products.
