Super Bowl LIV: Wives Ellen DeGeneres and Portia de Rossi leave audience in splits in a new Amazon Alexa ad

Amazon released a 90-second spot centering around Alexa, the virtual assistant with the theme, or rather a question 'What did people do before Alexa?'. The commercial marks the debut of the couple in the Super Bowl commercials space
UPDATED FEB 3, 2020
Ellen DeGeneres (L) and Portia De Rossi (Screengrab/YouTube)
Ellen DeGeneres (L) and Portia De Rossi (Screengrab/YouTube)

Super Bowl ads are a delight and 2020's commercials have been no different. Amazon released a 90-second spot centering around Alexa, the virtual assistant with the theme, or rather a question: "What did people do before Alexa?" The commercial stars Ellen DeGeneres and Portia de Rossi who ask 'the question' and then start a flashback of historic events that date all the way back to the medieval era and Nixon's day as President (The tape destroying reference is a riot though).

Check out the commercial here, because fans loved this one.



 

The ad may have sparked off a few Alexa memes, but this was easily one of the best of ads of the evening. "That Alexa ad was fabulous, one of my favorites in a while," wrote a fan. "I liked the #Alexa ad!! What would we do without Alexa ! Go back to old-fashioned jokes & ways of getting stuff done duh," tweeted another. 

"One of those ads where you don’t know what is coming next: Ellen Degeneres and Portia Rossi star in a clever Amazon Alexa #SuperBowl ad that shows what people did before Alexa...in the past people asked real Alexas, Lexis, Alexa for help," said a fan.  Here's some deep thought from one of the fans: "The Alexa commercial with #ellen was a great celebrity endorsement. She's known for her energy and that is seen for sure in how the ad is executed". And speaking of deep thought here's one more: "My takeaway from the Alexa ad: you can now replace a person with technology at home as well as at work. #brandbowl." Very astute that one, thank you very much. 



 

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